NEW BALANCE UNVEILS ELLIPSE RUNNING SHOE WITH ACTION BRONSON — Quick Facts
New Balance's March 6 Instagram post features Action Bronson in 'The Sneaker Report' campaign introducing the Ellipse, a $145 running shoe that bridges performance and lifestyle. The campaign positions New Balance against Nike's data-driven running culture by promoting a 'lose track of time' mindset for everyday runners.
Key Data Points
- New Balance Ellipse launched March 5 at $145 with Fresh Foam X cushioning
- Action Bronson hosts fake news show format breaking traditional running marketing
- Campaign targets lifestyle runners tired of metrics-obsessed running culture
Frequently Asked
- When did the New Balance Ellipse release?
- The New Balance Ellipse launched March 5, 2026 via New Balance and global retailers at $145 retail price.
- What athletes wear the New Balance Ellipse?
- Olympic gold medallist Gabby Thomas, Parker Valby, NFL quarterback Josh Allen, and baseball star Francisco Lindor all wear the Ellipse.
- How does the Ellipse compare to competitors?
- At $145, the Ellipse is positioned as a potential Adidas EVO SL killer with Fresh Foam X cushioning and lifestyle crossover appeal.