FO Pulse — November 5, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 803 brands and institutions ranked by total Instagram engagement over the trailing 7 days (8,190 posts, 337,742,870 interactions). The chart closes nightly; this is the November 5, 2026 close. Biggest moves: MUNDIAL up 199 to #371, Yeezy down 171 to #558, Luca Barcellona down 152 to #489.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 41,032,794 | 12% | 85 | — |
| 2 | Cristiano Ronaldo | sports | 34,335,255 | 10% | 2 | — |
| 3 | FC Barcelona | sports | 28,575,817 | 8.3% | 54 | — |
| 4 | Formula 1 | sports | 22,928,615 | 6.7% | 131 | — |
| 5 | Real Madrid | sports | 19,960,402 | 5.8% | 80 | — |
| 6 | Bleacher Report | sports | 10,108,481 | 2.9% | 117 | ▲ 2 |
| 7 | Jude Bellingham | sports | 9,975,518 | 2.9% | 4 | ▲ 2 |
| 8 | House of Highlights | sports | 9,857,428 | 2.9% | 106 | ▼ 2 |
| 9 | SportsCenter | sports | 9,660,235 | 2.8% | 71 | ▼ 2 |
| 10 | UEFA Champions League | sports | 7,719,467 | 2.3% | 78 | — |
| 11 | Lionel Messi | sports | 6,429,446 | 1.9% | 4 | ▲ 5 |
| 12 | Scuderia Ferrari | sports | 6,428,159 | 1.9% | 86 | — |
| 13 | Neymar Jr | sports | 6,268,330 | 1.8% | 1 | ▼ 2 |
| 14 | NBA | sports | 6,264,296 | 1.8% | 109 | ▼ 1 |
| 15 | ESPN | sports | 5,739,661 | 1.7% | 78 | ▼ 1 |
| 16 | Arsenal | sports | 5,299,744 | 1.5% | 86 | ▼ 1 |
| 17 | Golden State Warriors | sports | 4,183,827 | 1.2% | 53 | ▲ 1 |
| 18 | Inter Miami CF | sports | 4,174,674 | 1.2% | 55 | ▲ 1 |
| 19 | Paris Saint-Germain | sports | 4,105,223 | 1.2% | 77 | ▲ 6 |
| 20 | OneFootball | sports | 3,968,947 | 1.2% | 94 | — |
| 21 | Lewis Hamilton | sports | 3,956,350 | 1.2% | 3 | ▲ 1 |
| 22 | AC Milan | sports | 3,501,712 | 1% | 70 | ▼ 1 |
| 23 | Oracle Red Bull Racing | sports | 3,439,467 | 1% | 60 | — |
| 24 | Vogue | culture | 3,366,375 | 1% | 45 | ▲ 2 |
| 25 | MLB | sports | 3,284,124 | 1% | 65 | ▼ 8 |
Category Leaders
- art: kaws
- film: Criterion Collection
- food: Blank Street
- tech: MrBeast
- music: The Weeknd
- design: porsche
- sports: 433
- culture: Vogue
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 51 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 51 | 1,200,588 | steady |
| 2 | Jordan | 30 | 177,083 | steady |
| 3 | Nike | 29 | 272,788 | steady |
| 4 | Apple | 25 | 116,640 | steady |
| 5 | WNBA | 24 | 934,065 | steady |
| 6 | adidas | 19 | 65,487 | steady |
| 7 | Nothing | 17 | 52,562 | cooling |
| 8 | Netflix | 17 | 48,191 | rising |
| 9 | Drake | 16 | 178,659 | steady |
| 10 | TikTok | 14 | 107,546 | steady |
| 11 | @billboard | 14 | 77,838 | cooling |
| 12 | Future | 12 | 37,708 | steady |
| 13 | New Balance | 12 | 29,639 | rising |
| 14 | @suprsupreme | 11 | 270,546 | steady |
| 15 | Travis Scott | 11 | 145,136 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- YouTube — 18 accounts, cross-type
- Nike — 11 accounts, cross-type
- Yeezy — 9 accounts, cross-type
- Jordan — 9 accounts, cross-type
- Balenciaga — 9 accounts, cross-type
- Netflix — 7 accounts, cross-type
Strongest connections detected in captions:
- 433 → Real Madrid · 4,525,154 combined engagement
- 433 → Cristiano Ronaldo · 2,766,543 combined engagement
- 433 → Lionel Messi · 1,154,322 combined engagement
- 433 → Arsenal · 987,290 combined engagement
- OneFootball → Cristiano Ronaldo · 599,202 combined engagement
- Formula 1 → Ferrari · 429,459 combined engagement
- FC Barcelona → Spotify · 380,392 combined engagement
- Scuderia Ferrari → Ferrari · 358,200 combined engagement
- FC Barcelona → UEFA Champions League · 357,687 combined engagement
- OneFootball → Lionel Messi · 335,649 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 439 | +23% |
| london | 134 | -17% |
| paris | 108 | -11% |
| la | 89 | -10% |
| miami | 45 | +7% |
| chicago | 43 | +26% |
| milan | 39 | +63% |
| tokyo | 38 | -38% |
| cdmx | 37 | +311% |
| atlanta | 32 | +23% |
Hottest home scenes by 7-day engagement: london (6,668,789) · paris (5,680,307) · milan (5,065,709) · nyc (4,548,907) · miami (4,198,628) · toronto (2,516,813).
Frequently asked
- Who is leading culture on the FO Pulse for November 5, 2026?
- 433 holds #1 on the FO Pulse for November 5, 2026 with 12% share of culture's attention, ranked by 41,032,794 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. Cristiano Ronaldo, 3. FC Barcelona, 4. Formula 1, 5. Real Madrid, ranked by 7-day Instagram engagement across 803 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Jordan, Nike, Apple, WNBA. YouTube led, referenced by 51 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 439 mentions, up 23%. Top cities: nyc (439), london (134), paris (108), la (89).
- Which names are converging in culture right now?
- YouTube (18 accounts), Nike (11 accounts), Yeezy (9 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
november, read, season, music, collection, halloween, york, night, down, while, history, game, across, getty, album
Coverage of everything on this chart: Finally Offline articles.