FO Pulse — August 27, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 743 brands and institutions ranked by total Instagram engagement over the trailing 7 days (6,914 posts, 260,812,934 interactions). The chart closes nightly; this is the August 27, 2026 close. Biggest moves: Willy Chavarria up 147 to #145, HBO down 147 to #401, Atlantic Records up 139 to #195.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 42,680,963 | 16.2% | 115 | — |
| 2 | FC Barcelona | sports | 31,143,531 | 11.8% | 60 | — |
| 3 | Real Madrid | sports | 19,555,992 | 7.4% | 106 | ▲ 1 |
| 4 | Cristiano Ronaldo | sports | 15,184,000 | 5.8% | 2 | ▼ 1 |
| 5 | Formula 1 | sports | 8,982,808 | 3.4% | 100 | — |
| 6 | UEFA Champions League | sports | 7,378,404 | 2.8% | 70 | — |
| 7 | Jude Bellingham | sports | 6,442,010 | 2.5% | 2 | ▲ 3 |
| 8 | Netflix | culture | 6,132,516 | 2.3% | 43 | ▼ 1 |
| 9 | House of Highlights | sports | 5,727,430 | 2.2% | 93 | ▼ 1 |
| 10 | Bleacher Report | sports | 5,160,715 | 2% | 88 | ▼ 1 |
| 11 | Arsenal | sports | 4,392,506 | 1.7% | 65 | — |
| 12 | Vogue | culture | 3,623,408 | 1.4% | 25 | ▲ 6 |
| 13 | Kylian Mbappé | sports | 3,533,028 | 1.3% | 1 | NEW |
| 14 | adidas Football | sports | 3,169,385 | 1.2% | 15 | ▼ 2 |
| 15 | SportsCenter | sports | 3,115,390 | 1.2% | 23 | ▼ 1 |
| 16 | The Weeknd | music | 2,959,463 | 1.1% | 3 | ▲ 1 |
| 17 | Scuderia Ferrari | sports | 2,937,713 | 1.1% | 71 | ▼ 4 |
| 18 | Marvel | culture | 2,874,841 | 1.1% | 7 | ▼ 3 |
| 19 | Juventus | sports | 2,806,716 | 1.1% | 70 | ▲ 2 |
| 20 | Paris Saint-Germain | sports | 2,657,233 | 1% | 39 | ▼ 1 |
| 21 | Mercedes-AMG PETRONAS F1 | sports | 2,529,837 | 1% | 67 | ▼ 1 |
| 22 | OneFootball | sports | 2,344,070 | 0.9% | 81 | ▲ 1 |
| 23 | Gucci | fashion | 2,271,838 | 0.9% | 16 | ▲ 2 |
| 24 | Variety | culture | 2,177,144 | 0.8% | 26 | — |
| 25 | NFL | sports | 2,129,715 | 0.8% | 91 | ▲ 4 |
Category Leaders
- art: designboom
- tech: MrBeast
- music: The Weeknd
- design: MUJI
- sports: 433
- culture: Netflix
- fashion: Gucci
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 58 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 58 | 2,573,897 | steady |
| 2 | Jordan | 31 | 267,308 | steady |
| 3 | Nike | 24 | 419,321 | steady |
| 4 | Apple | 17 | 378,244 | steady |
| 5 | WNBA | 17 | 128,971 | steady |
| 6 | Drake | 15 | 107,257 | steady |
| 7 | Netflix | 15 | 84,906 | rising |
| 8 | TikTok | 15 | 62,555 | steady |
| 9 | adidas | 13 | 78,848 | steady |
| 10 | @suprsupreme | 13 | 31,389 | steady |
| 11 | Future | 13 | 9,315 | steady |
| 12 | @billboard | 12 | 77,468 | cooling |
| 13 | Nothing | 12 | 29,272 | steady |
| 14 | Supreme | 12 | 24,858 | steady |
| 15 | 10 | 121,862 | rising |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- YouTube — 22 accounts, cross-type
- Prime Video — 3 accounts, cross-type
- Jordan — 12 accounts, cross-type
- Netflix — 6 accounts, cross-type
- WNBA — 6 accounts, cross-type
- adidas — 6 accounts, cross-type
Strongest connections detected in captions:
- 433 → Arsenal · 2,417,635 combined engagement
- 433 → Real Madrid · 2,103,204 combined engagement
- 433 → YouTube · 1,895,446 combined engagement
- 433 → Manchester United · 1,445,441 combined engagement
- 433 → Cristiano Ronaldo · 1,115,352 combined engagement
- 433 → The Athletic · 1,064,734 combined engagement
- 433 → Jude Bellingham · 557,503 combined engagement
- FC Barcelona → GOAL · 484,033 combined engagement
- 433 → Lionel Messi · 446,204 combined engagement
- Formula 1 → YouTube · 284,666 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 262 | +7% |
| london | 121 | +39% |
| la | 69 | -16% |
| paris | 53 | -4% |
| chicago | 51 | +55% |
| miami | 43 | +115% |
| tokyo | 37 | +85% |
| atlanta | 27 | -4% |
| milan | 25 | +108% |
| seoul | 21 | +5% |
Hottest home scenes by 7-day engagement: london (6,261,183) · toronto (4,632,855) · nyc (4,625,011) · milan (4,283,703) · paris (3,474,021) · la (3,116,426).
Frequently asked
- Who is leading culture on the FO Pulse for August 27, 2026?
- 433 holds #1 on the FO Pulse for August 27, 2026 with 16.2% share of culture's attention, ranked by 42,680,963 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Real Madrid, 4. Cristiano Ronaldo, 5. Formula 1, ranked by 7-day Instagram engagement across 743 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Jordan, Nike, Apple, WNBA. YouTube led, referenced by 58 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 262 mentions, up 7%. Top cities: nyc (262), london (121), la (69), paris (53).
- Which names are converging in culture right now?
- YouTube (22 accounts), Prime Video (3 accounts), Jordan (12 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.