Awake NY

Questions people ask about Awake NY

Where can you buy Awake NY?

Awake NY sells through its own webstore and its New York City shop, plus a short list of stockists. Collaboration releases move fastest, and once something sells out, resale platforms like Grailed are the fallback.

How much does Awake NY cost?

Core pieces sit in accessible streetwear territory, with graphic tees at the lower end and hoodies and outerwear higher; collaborations are priced by the partner brand. Resale premiums tend to be modest compared to hype labels unless a collaboration sells out instantly.

How do Awake NY drops work?

The brand releases seasonal collections in deliveries announced on its Instagram, then sells them through the webstore and shop. The shop also hosts events for its community; Nike and Kids of Immigrants previewed their T90 Mule there on May 16, 2026 ahead of the shoe's May 28, 2026 release.

What is Awake NY founder Angelo Baque doing lately?

Baque was the first guest on Better in Person, Finally Offline's street interview series, in the episode published July 10, 2026, where he argued charm is what makes him better in person. He is also one of the mentors in Jordan Brand's Design Studio program, running workshops around the Air Jordan 1 High OG Love Letter, a $185 shoe releasing August 1, 2026.

Who founded Awake NY?

Angelo Baque, who spent years as brand director at Supreme before starting Awake NY. The label carries his Queens upbringing and community first outlook, which is a big reason it reads as New York in a way few brands still do.

Coverage

10 articles on Finally Offline.