Supervsn Brought Lauren Halsey to The Broad for Juneteenth

The Supervsn for The Broad Museum collection is live. Available online at Supervsn.com and exclusively in store at two locations in Los Angeles: Supervsnslauson on Slauson Avenue in South LA, and The Broad Museum shop on South Grand Avenue in downtown. That is not a typical retail setup. That is a brand that lives on Slauson Avenue installing itself simultaneously inside one of the most significant contemporary art institutions in the city. ## Slauson Avenue to Grand Avenue. The Collection Is in Both. The Supervsn for The Broad Museum collection is stocked at Supervsnslauson and at The Broad Museum shop as exclusive in store locations. Online orders ship through Supervsn.com. The simultaneity of Slauson and The Broad as co anchors for the same drop is the point: two addresses in Los Angeles that would not normally share a retail partnership are now selling the same collection to the same customer through very different doors. The Slauson Ave store has been Supervsn's home base since the brand established its South LA presence. The Broad on Grand Avenue is a different kind of institution entirely, a contemporary art museum opened in September 2015 that draws visitors for its permanent collection and special exhibitions. Connecting the two is not a cosmetic move. It is a geographic argument about where the brand belongs. The distance between Slauson Avenue and South Grand Avenue is roughly eight miles. In Los Angeles, those eight miles represent a significant cultural gap. South LA and DTLA operate in different institutional registers. Supervsn has built its identity in South LA, and The Broad has anchored the Grand Avenue corridor since 2015. Having both as retail homes for the same collection puts those two registers in direct conversation with each other. ## The Broad Opened in 2015 With 2,000 Works and No Streetwear Shop The Broad is a contemporary art museum on South Grand Avenue, founded by Eli and Edythe Broad and opened to the public in September 2015. Its permanent collection holds approximately 2,000 works, with significant holdings by Jeff Koons, Jean-Michel Basquiat, Cindy Sherman, Kara Walker, and Ed Ruscha. The museum was designed by architecture firm Diller Scofidio and Renfro and has served as one of the primary anchors of the Grand Avenue arts corridor in downtown LA since its opening. The museum's retail shop sells artist editions, publications, and select design objects. Adding Supervsn to that retail environment is a curation decision as much as a commercial one. [Union LA's recent work with the LA Clippers built a parallel argument about institutional legitimacy for LA streetwear](/quick/union-las-love-letter-rewrites-streetwear-rules), situating a streetwear brand inside a professional sports franchise rather than a traditional gallery setting. Supervsn is doing something adjacent: entering a collecting institution through its retail door rather than its exhibition programming. ## A Museum Shop Is Not Where Streetwear Usually Lands First Museum retail has historically stocked exhibition catalogs, artist prints, and architectural keychains. Supervsn entering the Broad shop as an exclusive in store stockist positions the brand inside a contemporary art institution rather than a multi-brand streetwear retailer. The product exists in the same retail environment as works adjacent to the permanent collection rather than across from a rack of deadstock at a multi-brand boutique. This is different from the branded gallery pop-up model, which has become a regular street brand move in Los Angeles and New York. [Brain Dead hosted a Ghost in the Shell premiere on Fairfax in June 2026](/quick/brain-dead-ghost-in-the-shell-2026-premiere-6b2m9kpx), using an anime release as a frame for a brand cultural event. That is a brand producing an art adjacent experience. Supervsn is doing something structurally different: entering the institution's own retail operation as a stocked brand. The distinction matters when you are reading positioning carefully. ## Photographer Shafik Shot the Campaign for Both Locations Photography across the Supervsn for The Broad Museum collection was handled by @shafik, whose work documents the full 12-image rollout. Campaign photography shot for a museum shop context carries a different visual mandate than standard streetwear campaign imagery: the work exists both as product documentation and as editorial content inside a museum communications environment. The 12-image campaign gives a clear visual sense of the collection across both retail contexts. The Broad Museum shop is not a venue where streetwear catalogs typically circulate, which is part of what the collaboration is saying. The collection is available now. At Supervsn.com for online delivery, at Supervsnslauson for South LA, and at The Broad Museum shop for Grand Avenue. Both physical addresses are the argument.