PLAYBOI CARTI TRAVIS SCOTT CRUSH MUSIC VIDEO DROPS AFTER BILLION STREAM SUCCESS

## THE EVOLUTION OF A BILLION DOLLAR PARTNERSHIP Playboi Carti's Music earned 298,000 album-equivalent units in its first week, becoming Carti's second number-one and fastest-selling album as well as the highest-selling rap album debut of 2025. The Atlanta rapper just dropped the official music video for "Crush," his collaboration with Travis Scott that sits as the album's second track. FE!N had reached 1 billion streams on Spotify, making it Scott's sixth to reach the feat, and Carti's first. Their latest visual comes at the perfect moment. The duo has cracked the formula for rage-rap chemistry that translates to both critical acclaim and commercial dominance. The song was written by Playboi Carti and Travis Scott, alongside producers F1lthy, Ojivolta and Jahaan Sweet. F1lthy and Ojivolta crafted a beat that Billboard described as sounding like church organ meets trap percussion. ## STREAMING SUPREMACY MEETS VISUAL AMBITION Following its release on Friday (March 14), the Atlanta rapper's long-awaited third studio album, MUSIC, became Spotify's most-streamed album in a single day in 2025 so far. The numbers back up what fans already knew. Carti's five-year wait between albums only amplified demand. All 30 songs simultaneously debuted on the Billboard Hot 100, making him the first rapper to achieve this milestone. That unprecedented chart sweep includes "Crush," which landed in the top 40 alongside Scott's other appearances on the album. The song delivers hypnotic synths that pan around in your ears as sharper synth cords fill the space, where La Flame looks to build up the song to its climax which is when the beat completely drops and Carti delivers his verse. ## THE CACTUS CONNECTION CONTINUES "Even when we did our first songs years ago, he's always been down to just create whatever," Scott told Complex. "I think that's why it always works." Their collaborative track record speaks volumes. From "FE!N" to "Type Shit" with Future and Metro Boomin, every joint effort becomes a cultural moment. Playboi Carti's feature on "Fein" serves as his third collaboration with Scott. "Crush" marks number four in their official discography, with leaked tracks and unreleased material pushing their total collaborations even higher. Billboard's Mackenzie Cummings-Grady placed "Crush" tenth and opined that the song feels more like a solo Carti song with Scott only providing adlibs, while predicting the song to be another hit for both of them. ## WHAT COMES NEXT FOR THE RAGE KINGS In just four months, MUSIC by Playboi Carti hit the million-unit mark. No other rap album in 2025 has matched this feat. The momentum shows no signs of slowing. Carti already hinted at another project coming soon after Music's release. Carti embarked on the Antagonist Tour from October to December 2025, as well as supporting the Weeknd on his After Hours til Dawn Tour from May 2025 to September 2026. Scott continues his own touring cycle while both artists prep individual projects. The "Crush" video arrives as both rappers sit at career peaks. Scott's Utopia tour continues breaking attendance records. Carti's Music proves he can disappear for half a decade and return stronger than ever. Their partnership remains one of hip-hop's most reliable hit-making combinations.