ASAP ROCKY RAY BAN METALS COLLECTION DROPS AT UNDEFEATED

By Editor in Chief | 2/19/2026

Virgil Abloh is #9 on the FO Pulse (2026-07-04 close).

A$AP Rocky launched his Ray-Ban Metals Collection at UNDEFEATED La Brea, marking Ray-Ban's first partnership with a Creative Director. The eight-pair collection (plus one exclusive variant) features 90s-inspired wire and rimless frames priced between $202 and $249, positioning premium eyewear at sneaker price points and signaling a major shift in luxury accessories distribution through streetwear retail.

Key Points

A$AP Rocky is Ray-Ban's first-ever Creative Director, a historical partnership for the 86-year-old brand.
The collection launches with eight pairs at UNDEFEATED La Brea, plus one exclusive ninth pair at select Ray-Ban stores.
Prices range from $202 to $249, matching limited sneaker price points and blurring luxury eyewear into streetwear distribution.
The launch coincides with Rocky's No. 1 album 'Don't Be Dumb' (2026), a Nas-featuring campaign inspired by the 1998 film 'Belly', and his jewelry line PAVE NITEO.
UNDEFEATED La Brea, founded in 2002, sits alongside Union, Stussy, and American Rag on La Brea as culture retail royalty where brands establish street credibility.

A$AP Rocky just dropped his Ray-Ban Metals Collection at UNDEFEATED La Brea. Virgil built the blueprint for this exact moment.

Rocky's first optical designs as Ray-Ban's first-ever Creative Director are hitting the streetwear store that wrote the boutique playbook. This is not about sunglasses. This is about distribution strategy.

The collection features slim, 90s-inspired wire and rimless frames with soft oval curves, narrow rectangles, and pared-back luxury finishes. Prices range from $202 to $249, putting premium eyewear in the same price bracket as limited sneakers. Eight pairs launch with this collection, plus a special-edition ninth pair only available in select Ray-Ban stores.

UNDEFEATED La Brea matters because it opened in 2002 when the idea of a "sneaker boutique" was still new. Established as the original authentic sneaker store, it sits on La Brea alongside Union, Stussy, and American Rag as culture retail royalty. When brands want street credibility, they go to UNDEFEATED first.

Rocky is celebrating his first year as Ray-Ban Creative Director with a Nas-featuring campaign inspired by the 1998 film 'Belly'. The timing connects to his AWGE show at NYFW and the launch of jewelry line PAVE NITEO. Rocky is currently riding high off his No. 1 album 'Don't Be Dumb,' his first since 2018's 'Testing'.

The pattern here mirrors what Virgil Abloh did with Louis Vuitton logo iterations. Take a heritage luxury brand, add streetwear distribution, watch the culture shift. Rocky understands that this marks the first time Ray-Ban has partnered with a Creative Director, making him one of the most influential voices in modern style and hip-hop.

Eyewear is having its Supreme moment. When luxury accessories hit sneaker boutiques at sneaker prices, the crossover is complete. Rocky just made glasses the new Jordans.

Early. This will be studied in business school case studies about brand positioning.

Frequently Asked Questions

How much do A$AP Rocky's Ray-Ban Metals Collection frames cost?

The frames range from $202 to $249. This pricing puts them directly in line with limited sneaker releases, making luxury eyewear accessible at streetwear boutique price points.

Where can you buy A$AP Rocky's Ray-Ban collection?

The collection launched at UNDEFEATED La Brea. Eight pairs dropped there, with a ninth special-edition pair available exclusively at select Ray-Ban stores.

Is A$AP Rocky the first Creative Director for Ray-Ban?

Yes. This marks the first time Ray-Ban has partnered with a Creative Director, making Rocky's role historically significant for the brand.

What style are the frames in this collection?

The collection features 90s-inspired designs including slim wire frames, rimless frames, soft oval curves, and narrow rectangles with minimalist luxury finishes.

Why did Ray-Ban launch at UNDEFEATED instead of traditional eyewear retailers?

UNDEFEATED La Brea is culture retail royalty that opened in 2002 as the original authentic sneaker boutique. Brands partner there for street credibility and access to the streetwear audience.

Topics: ray-ban, luxury, virgil abloh, eyewear, supreme-suprsupreme, streetwear, Nas, fashion, ASAP Rocky, louis vuitton, undefeated, collaboration, virgil-abloh, louis-vuitton, UNDEFEATED, stssy, supreme, Ray-Ban, stüssy