BRAIN DEAD MALIN GOETZ CANNABIS CANDLE DROPS NYC MARCH 26

## 68 Dollar Cannabis Without The High Brain Dead and MALIN+GOETZ have reimagined the look of the existing leather candle and perfume oil, while introducing a massive new supercandle housed in a bespoke glass vessel with sage colored wax. The Brain Dead x MALIN+GOETZ Cannabis Candle + Oil retails for $68 USD and launches March 26th at Brain Dead's Elizabeth Street flagship. The Cannabis eau de parfum retails for $105, while the perfume oil sells for $40. These are not premium prices for the category. MALIN+GOETZ operates in the accessible luxury space, competing with Byredo on scent complexity while undercutting them on cost. The original scent was launched in 2007 and inspired by co-founder Andrew Goetz's time in Amsterdam in the '70s. The fragrance features top notes of bergamot, black pepper and orange, a cannabis accord middle with muguet and magnolia, and a base of cedarwood, patchouli, sandalwood, amber and musk. ## Elizabeth Street Gets The Treatment Brain Dead opened its New York outpost at 202 Elizabeth Street in May 2025, marking a significant expansion to the East Coast. Visitors are immediately greeted by a large hippo sculpture, echoing the one displayed at Brain Dead's Dover Street Market installation in LA, functioning as both product storage and display space. The Nolita location represents more than retail expansion. The new space is poised to host collaborative events, exclusive drops, and brand activations. The March 26th Cannabis event follows this strategy of turning product launches into cultural experiences. Brain Dead has grown collaborations with big names like The North Face and Converse and operates flagship stores in Los Angeles, Tokyo, and Seoul. The NYC store completes their coastal presence in America's two largest fashion markets. ## Material Obsession Meets Scent Science The collaboration reimagines the best-selling aroma with new sage colored wax and limited edition glass. This is not cosmetic packaging refresh. Each item features Brain Dead's signature graphic-led packaging, reflecting a shared commitment to design and art. The vegetable wax blend has a clean, slow burn that lasts 60 hours. At $68, that breaks down to $1.13 per hour of burn time. Diptyque charges $78 for 60 hours. Le Labo asks $82. The pricing strategy positions this collaboration as accessible luxury with genuine craft credentials. The fragrance combines notes of cannabis, muguet, and magnolia florals that are perfectly balanced with hints of bergamot, cedarwood, patchouli, and sandalwood — resulting in an aroma that is both bright and smokey. Free of THC but heavy with nostalgia, the signature cannabis scent brings to mind lazy afternoons spent dwelling on a favorite record and the lingering smokiness that can legally permeate any room. ## Archive Diving The Countercultural Canon Kyle Ng and Ed Davis started Brain Dead about six years ago, making t-shirts, with the brand officially launching in 2014. Kyle Ng worked with the tech-sportswear label AXS Technology, which heavily referenced the 60s and 70s California counterculture, and accessories brand Farm Tactics. Ed Davis is best known for his help with the early days of Melbourne's iconic Doomsday store, along with the label Rat Brain, and Kyle Ng received a Rat Brain tee as a gift while working at AXS Technology. Knowing the shirt's graphics were designed by Ed Davis, Ng chose to email him directly and propose a collaborative effort between the two that could eventually grow into a full-fledged brand, and although slightly hesitant, Davis agreed, leading to the birth of Brain Dead in 2014. The MALIN+GOETZ partnership makes cultural sense. Both brands mine the past for future relevance. The limited edition collaboration celebrates the 16th anniversary of Cannabis with a reimagined design. Brain Dead specializes in recontextualizing subcultural artifacts. MALIN+GOETZ turns apothecary traditions into modern luxury. ## March 26th Predictions Expect lines at 202 Elizabeth Street. Brain Dead collaborations often double or triple in value shortly after release, with limited graphics and special drops creating scarcity. This Cannabis collaboration combines three demand drivers: limited edition packaging, cultural cachet, and genuine product quality. Digital reach turned limited drops into worldwide events in 2026. The March 26th event will generate content across Brain Dead's and MALIN+GOETZ's social channels. Expect unboxing videos, scent reviews, and resale speculation within hours of the drop. The real test comes six months later. Will this collaboration maintain relevance beyond the initial hype cycle? The answer depends on whether consumers buy it for the scent or the story. At $68, it needs to deliver on both.