PALACE REVIVES WORLD INDUSTRIES

## Palace Resurrects Skateboarding History Palace Skateboards has announced a collaboration with World Industries, the skateboard brand founded by Steve Rocco in 1987, marking one of the most significant nostalgic partnerships in recent streetwear history. The collection drops March 13, 2026 across Palace's global network. The collaboration features the iconic Wet Willy skateboard deck as the most hyped item, alongside coach jackets, hoodies, long-sleeve tees, beanies, knits, and caps. World Industries defined 90s skate culture with irreverent graphics that pushed boundaries and challenged skateboarding's conservative image. ## Global Launch Strategy Spans 72 Hours The collection launches March 13 at 11 AM in the UK, Europe, US, and Canada, followed by March 14 at 11 AM in Japan, Korea, China, and Australia. This staggered rollout mirrors Palace's typical drop strategy, ensuring maximum global accessibility while maintaining the brand's exclusive appeal. Palace's 2026 spring season has already generated massive momentum with six distinct drops featuring everything from Pro Team Piped Shell Jackets to technical GORE-TEX outerwear. The World Industries collaboration represents the season's most culturally significant release. ## Recycling 90s Rebellion The recycling emoji in Palace's announcement perfectly captures the collaboration's essence: breathing new life into skateboarding's most rebellious era. Classic characters Flame Boy and Wet Willy have been reconstructed through Palace's sharp aesthetic sensibility, creating pieces that honor the original while feeling distinctly contemporary. World Industries revolutionized skateboard graphics by introducing cartoon characters that became cultural icons. Steve Rocco's company challenged established skateboard companies with provocative imagery and unconventional marketing approaches that defined an entire generation of skaters. ## Palace Dominates 2026 Collaborations Palace will outfit England's National Football Team by the 2026 FIFA World Cup, cementing their position as streetwear's most ambitious brand. Recent partnerships with Vans for the Low 2 silhouette and MLB's San Francisco Giants demonstrate Palace's ability to bridge skateboarding, sports, and mainstream culture. Founded by Lev Tanju and Gareth Skewis in 2009, Palace has evolved from London skate shop to global institution through strategic partnerships. Their collaboration approach consistently honors heritage brands while injecting contemporary relevance. ## Cultural Impact Beyond Commerce This collaboration transcends typical brand partnerships by reconnecting skateboarding with its rebellious roots. World Industries represented skateboarding's transition from counterculture to mainstream acceptance during the 1990s boom period. Palace's Spring 2026 collection already features aggressive skull prints, red-eyed canine graphics, and reimagined Tri-Ferg logos, establishing visual themes that complement World Industries' irreverent aesthetic. The timing aligns perfectly with renewed interest in 90s skateboarding culture among Gen Z consumers. The March 13-14 launch positions Palace to capture both nostalgic millennials who remember World Industries' original impact and younger consumers discovering these iconic graphics for the first time.