PALACE X WORLD INDUSTRIES COLLAB DROPS MARCH 14

## Palace Meets 90s Skateboard Royalty Palace Skateboards and World Industries are bringing together two skateboarding eras with their March 14, 2026 collaboration launching as Palace's Spring Summer Week 6 drop. This partnership represents a collision between Palace's London streetwear sensibility and World Industries' legendary 90s skateboard legacy. Palace was founded in 2009 by Lev Tanju, Gareth Skewis and Marshall Taylor, establishing itself as a dominant force in modern skateboard culture. Meanwhile, World Industries was founded by Steve Rocco in 1987 and joined by Rodney Mullen in 1988, becoming synonymous with skateboarding's rebellious golden age. ## World Industries' Legendary Status In the late 90s, World Industries was the biggest skateboard company in the world, with World as the #1 brand globally and Blind as #2 in 1998. The company's success stemmed from Marc McKee's hugely popular cartoon characters Devil Man, Flame Boy and Wet Willy, which became cultural icons. At the height of the skateboard boom and economic prosperity in the late 90s, World Industries sold for $29 million dollars. This made World Industries the first skateboard company ever listed on the stock market and one of the biggest sales in skateboarding history. ## Palace's Global Empire Palace has evolved from London skateshop to global streetwear powerhouse. Palace has flagship stores in London, New York City, Los Angeles, Tokyo, Seoul and Hong Kong. The brand's collaboration history includes partnerships with Avirex, Umbro, Salomon, Dover Street Market, Jean-Charles de Castelbajac, Ralph Lauren, Rapha, Evisu, Moschino and luxury houses like Gucci. Palace is set to embark on a new journey with Nike beginning in 2026, marking a significant shift from their longtime Adidas partnership. This timing coincides perfectly with their World Industries collaboration, positioning Palace at the center of skateboard culture's evolution. ## Cultural Collision of Two Eras World Industries was at the forefront of skateboarding in the late 80s and early 90s, with edgy irreverent marketing that took corporate skate companies by surprise and gave youth what they wanted. Their approach shook up the skateboard industry by pushing street skating to another level with grittier style, fueling skateboarding's massive growth. Palace continues this rebellious tradition with heavy influence from 90s pop culture, making this collaboration a natural cultural bridge. Both brands share DNA in challenging establishment norms and celebrating skateboarding's authentic spirit. ## Timing and Market Context Palace unveiled its Spring 2026 lookbook showcasing high-energy graphics, including a collaboration with heritage outerwear label Schott N.Y.C. The World Industries partnership arrives during Palace's most ambitious period, with multiple high-profile collaborations defining their 2026 strategy. Today, World Industries is operated through a licensing deal by former East Coast pro Anthony Shetler, who has deep appreciation for the brand's history and continues releasing products while preserving the brand's rebellious spirit.