PALACE CALLS AKIN HENDRICKS FLY. HERE IS THE CLIP.

Akin Hendricks is the son of Lucian Hendricks. Lucian Hendricks is a figure from the generation that built London skateboarding into something the world eventually paid attention to. Palace Skateboards just released a clip featuring Akin, filmed by @halfwaybrooks, titled I BELIEVE and AKIN FLY. It sits under a recycling symbol. The clip is the thing. The caption tells you the rest. https://www.instagram.com/p/DZsQ97TRXbO/ ## Lucian Hendricks Has a Son Who Skates Akin Hendricks carries a name that means something in UK skateboarding. Lucian Hendricks was part of the South London skating generation that produced the skaters and filmers who built the scene that Palace grew out of. The Haggerston Estate in Hackney, where Lev Tanju founded Palace in 2009, sits in the same geographic and cultural territory Lucian Hendricks was part of. Second generation skaters in established scenes carry pressure that first generation skaters never face. The comparison is available the moment they start. Akin Hendricks skates anyway, which is not nothing, and Palace put him on the team, which is not a courtesy. Palace team selection has been the brand's credibility since the beginning. Putting someone on the Palace skate team is still a statement about skating, not marketing. The clip is one piece of evidence. The title AKIN FLY is Palace's verdict. ## Palace Named the Clip I BELIEVE and Means It I BELIEVE is the first text above Akin's name in the caption. Palace is not a brand that uses language carelessly. Since Lev Tanju founded it in 2009 out of a genuine London skate scene, Palace has maintained irony as a tone, not a shield. The self aware absurdism in Palace's name, its graphics, and its communication style exists alongside a sincere commitment to skateboarding as the actual product. I BELIEVE is a sincere title. Palace put it above a recycling symbol, above Akin Hendricks, above the filmer credit for @halfwaybrooks. The order of information in a Palace caption is intentional. The recycling symbol announces Palace's material commitment. I BELIEVE announces Palace's read on the skater. AKIN FLY is the name of the clip and the verdict delivered simultaneously. FO covered [Palace's Detroit 313 video premiere at the Senate Theatre in Detroit on June 20](/quick/palace-detroit-313-video-premiere-senate-theatre-2026-pd7k4mx), where the brand anchored a full skate film to a specific city. A solo clip and a full premiere are different formats, but Palace treats both with the same editorial seriousness. ## 2026. Halfwaybrooks Films. Akin Flies. @halfwaybrooks is a recurring name in Palace's visual output. The choice of filmer matters in skate culture the way the choice of producer matters in music: the filmer decides what is worth capturing, how close to get, and what the footage says about the person doing the skating. Halfwaybrooks brings a London perspective that does not try to look like Los Angeles skate cinematography or New York skate cinematography. It looks like London. Palace has been making this format work since before the Adidas deal in 2015 gave the brand resources to scale. [The Palello, released earlier this year, showed Palace turning a bicycle pun into a genuine skate clip](/quick/palace-the-palello-vicious-cycle-skate-video-dirttoads-2026-pv7k4n2x) with @dirttoads filming. The clip format is a consistent Palace product regardless of what else is happening in the apparel calendar. The clothing funds the skating. The skating is the brand. AKIN FLY, filmed by halfwaybrooks, sits in that lineage. ## South London Passes the Torch on a Board Palace built its credibility on actual skateboarding in an actual city by people who grew up skating there. Lev Tanju was one of them. The Palace team has always included people from that community rather than importing names from American skate brands. Akin Hendricks fits that model: a London skater from a London family with a London filmer, released through a London brand. The recycling symbol in the caption connects to Palace's ongoing use of recycled materials across its product lines. It is a consistent tag in the brand's environmental messaging, and placing it first in the caption anchors the clip to that commitment before introducing the skater. Palace does not separate its material choices from its cultural output. AKIN FLY is a skate clip about a skater who can skate. The I BELIEVE above his name is Palace confirming that it watched the same footage you are about to watch and reached the same conclusion first. The torch does not pass on a press release. It passes on a clip with a recycling symbol, a name, and a filmer credit.