Oakley Follows Chloe Covell Through an SLS Training Session
Chloe Covell, the Australian skateboarder who posts as chlo_the_flo, is the subject of an Oakley look at her Street League Skateboarding training session through her eyes. Covell debuted at the Paris 2024 Olympics and counts Oakley, Nike SB and Independent among her sponsors.
Key Points
- Chloe Covell, who posts as chlo_the_flo, is an Australian pro skateboarder from Tweed Heads.
- She debuted at the Paris 2024 Olympics and is sponsored by Oakley, Nike SB and Independent.
- Oakley's Cactus Jack campaign with Justin Jefferson went live September 25, 2026.
Chloe Covell trains for Street League Skateboarding before the lights and the crowd show up, and Oakley has filmed that session through her eyes and its own. Covell, who posts as chlo_the_flo, is an Australian skateboarder from Tweed Heads, New South Wales.
Covell Debuted at Paris 2024 and Skates for Oakley
Covell is a professional street skateboarder who made her Olympic debut at Paris 2024, and Oakley is one of her sponsors alongside Nike SB, Independent and Red Bull. She is also an SLS medalist, which is why a Street League training session is the setting Oakley chose.
Oakley's athlete work now sits next to its fashion push. Justin Jefferson fronts the Cactus Jack x Oakley Chapter 001 campaign, which Nicolas Winding Refn directed and which went live on September 25, 2026.
Matthew M. Williams Gave Oakley a Clothing Line
Oakley named Matthew M. Williams creative director of apparel, footwear and accessories in March 2026, and its Reserve FW26 collection reached Oakley.com in August with a utility jacket, a vest, cargo shorts, Spacer Pants and a Utility Bag.
Reserve first launched in May 2025, inside Oakley's Artifacts From The Future campaign.
Topics: nike-sb, eyewear, street-league-skateboarding, justin jefferson, sls, chloe-covell, red bull, oakley, cactus-jack, justin-jefferson, chlo-the-flo, nike sb, paris-2024, cactus jack, red-bull, nike, future, skateboarding