Generali Stadium Gives Inter and Milan a 71,500 Seat Home

71,500 seats in two tiers, 80 large diamond shapes in the frame and an insurer's name from day one: that is the Generali Stadium, the new home Inter and AC Milan presented on October 29, 2026 to replace San Siro. Inter calls it "a new symbol for Milano" and "a new home for future generations of fans," and the first match is targeted for the 2031/32 season.

The design is by Foster + Partners and Manica, and the name is the part that changes the map of Italian football. San Siro, formally the Giuseppe Meazza, is the only major Milan ground most fans have known, and its replacement now carries a corporate name in Italy and a different one in Europe.

71,500 Seats in Two Tiers at 37 Degrees

The Generali Stadium is an oval bowl raised on a public podium, with an undulating facade that rises past 60 meters at the end curves. Its frame is built from 80 large diamond shapes under a double curved roof, and the seating is a tight two tier layout with steep 37 degree stands behind the goals. Milano Finanza puts the building at 60 meters high and 270 meters long.

Foster + Partners and Manica were named as the design team in September 2025, and the two firms previously worked together on Wembley Stadium in London. The clubs had chosen a different firm, Populous, in 2021 over a Manica design, so the version unveiled this week is the second architect line the project has had in five years.

The stadium sits inside an urban regeneration plan covering about 281,000 square meters, according to the clubs' earlier statements.

Twenty Years Under an Insurer's Name

Milano Finanza reports that the naming rights run 20 years and are worth 600 million euros, and that Generali will also act as official insurance partner of both clubs. Divide the reported total by 20 and the figure is 30 million euros a year, the top of the 25 to 30 million euro annual target that Calcio e Finanza reported for the naming rights in November 2025, when Generali first surfaced as a candidate.

The benchmark Italian reporters used then was Juventus's Allianz deal, which they put at roughly 7 to 10 million euros a year. At 30 million euros a year, the Generali figure is three to four times that benchmark, on a stadium that does not exist yet.

In European competitions the ground will be called Milano Stadium instead. Generali's name therefore sits on the stadium in Italy and on the club partnerships, while European fixtures use the Milano Stadium name.

Construction Dates Disagree by a Year

Milano Finanza says construction is planned to start in 2027. Football Italia reports that the clubs aim to begin construction in 2028. Both sources agree on the finish line, the 2031/32 season, a timetable that would have the stadium ready for Euro 2032, which Italy hosts jointly with Turkey.

The earlier steps are documented. Milan's city government started the environmental review in June 2026, and the clubs bought the San Siro site in late 2025, with the council approving a 197 million euro sale of just over 28 hectares. Residents opposing the sale filed a legal appeal citing the historic second tier of the old ground.

The Land Cost a Third of the Name

The 197 million euro land price is about a third of the 600 million euro naming fee reported by Milano Finanza, though the two figures sit on different bases. One is a one time sale price, the other is payments spread across 20 years.

Even with that caveat, the arithmetic shows where the project's money is coming from. The clubs paid 197 million euros for the site and will receive about 30 million euros a year for the name, so the sponsor covers the purchase price of the land in a little under seven years if the reported figures hold.

Fans Protested Outside the Presentation

The old stadium is 99 years old, and demolition was blocked in 2023 because of its cultural significance, as Dezeen notes. One report says fans protested outside the presentation against San Siro's demolition.

The new ground answers with numbers instead of history: 71,500 seats, 37 degrees, 80 diamonds, a 20 year name and a first match aimed at 2031/32. Whether construction starts in 2027 or 2028 is the one date that still does not match across the sources.