FO Pulse July 27, 2026: 433 Holds No. 1, Overtime FC Jumps 120
By FO Pulse | Approved by Will Nichols, Editor in Chief | 7/28/2026
433 is #1 on the FO Pulse (2026-07-27 close).
433 held No. 1 on the FO Pulse July 27, 2026 close with 26,644,249 likes over seven days. Overtime FC was the day's biggest climber, up 120 to #281. 3 names entered the chart.
Key Points
- 433 is No. 1 with 26,644,249 likes over 7 days
- Overtime FC climbed 120 to #281
- YouTube is the most-referenced name, cited by 59 accounts
- Fear of God is converging — 3 accounts in 24h
- nyc leads the region radar with 256 mentions
The FO Pulse closed July 27, 2026 with 433 at No. 1, holding the top spot on 26,644,249 likes across 73 posts in the trailing seven days. The chart tracks 747 brands and institutions across culture; this close counted 6,649 posts and 139,804,130 interactions.
Climbing
- Overtime FC (sports) climbed 120 to #281 with 4,684 likes across 5 posts
- Fender Custom Shop (music) climbed 118 to #307 with 3,184 likes across 2 posts
- Saquon Barkley (sports) climbed 106 to #387 with 0 likes across 2 posts
Cooling
- Marine Serre (fashion) fell 282 to #526 with 0 likes across 3 posts
- Okayplayer (music) fell 140 to #458 with 0 likes across 27 posts
- Loewe (fashion) fell 132 to #277 with 4,755 likes across 1 posts
New to the chart
- Joe Burrow (sports) enters at #64
- Ray-Ban Meta (tech) enters at #302
- Hello Apple (tech) enters at #312
What culture is posting about
The names the tracked scene referenced most this week, by number of distinct accounts:
1. YouTube — 59 accounts
2. WNBA — 29 accounts
3. Nike — 25 accounts
4. Jordan — 23 accounts
5. Apple — 21 accounts
6. LeBron James — 18 accounts
7. adidas — 16 accounts
8. TikTok — 16 accounts
Who's moving together
Names multiple tracked accounts pointed at within 24 hours — the strongest signal something is happening:
- Fear of God — 3 accounts, cross-type
- YouTube — 8 accounts, cross-type
- Jordan — 7 accounts, cross-type
- Nike — 6 accounts, cross-type
- adidas — 5 accounts, cross-type
Strongest connection: 433 → Real Madrid.
The full map is on the Culture Graph.
Where culture is happening
The cities named most in culture's captions this week:
- nyc — 256 mentions
- london — 95 mentions
- chicago — 68 mentions, up 48%
- la — 66 mentions, up 8%
- paris — 64 mentions
- miami — 35 mentions, up 13%
Hottest home scenes by engagement: london (3,500,320), paris (2,030,453), la (1,818,786), milan (1,400,438), miami (1,305,170).
Full rankings, category leaders, and trending words are on the July 27, 2026 close. The chart closes nightly; the live FO Pulse updates through the day.
Frequently Asked Questions
Who is No. 1 on the FO Pulse for July 27, 2026?
433 closed at No. 1 with 26,644,249 likes across 73 posts in the trailing seven days.
What is the FO Pulse?
The FO Pulse is Finally Offline's daily culture chart: 747 brands and institutions ranked by total Instagram engagement over the trailing 7 days. The chart closes nightly and every close is archived.
Which brand moved the most on the July 27, 2026 close?
Overtime FC climbed 120 spots to #281, the biggest move of the day.
What is culture posting about this week?
The names the tracked scene referenced most this week are YouTube, WNBA, Nike, Jordan, Apple. YouTube led, referenced by 59 distinct accounts.
Which names are converging in culture right now?
Fear of God (3 accounts), YouTube (8 accounts), Jordan (7 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Where is culture happening this week?
nyc is the most-referenced city in culture's captions this week with 256 mentions. Top cities: nyc (256), london (95), chicago (68), la (66).
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