FO Pulse July 26, 2026: 433 Takes No. 1, Cultured Magazine Jumps 116
By FO Pulse | Approved by Will Nichols, Editor in Chief | 7/27/2026
433 is #1 on the FO Pulse (2026-07-26 close), up 1 from the previous close.
433 took No. 1 on the FO Pulse July 26, 2026 close with 28,833,492 likes over seven days. Cultured Magazine was the day's biggest climber, up 116 to #332. 3 names entered the chart.
Key Points
- 433 is No. 1 with 28,833,492 likes over 7 days
- Cultured Magazine climbed 116 to #332
- YouTube is the most-referenced name, cited by 61 accounts
- WNBA is converging — 7 accounts in 24h
- nyc leads the region radar with 256 mentions
The FO Pulse closed July 26, 2026 with 433 at No. 1, taking the top spot from FC Barcelona on 28,833,492 likes across 80 posts in the trailing seven days. The chart tracks 747 brands and institutions across culture; this close counted 6,681 posts and 170,814,645 interactions.
Climbing
- Cultured Magazine (culture) climbed 116 to #332 with 2,297 likes across 22 posts
- HOMME PLISSÉ ISSEY MIYAKE (fashion) climbed 96 to #389 with 812 likes across 3 posts
- Shaquille O'Neal (sports) climbed 69 to #110 with 60,959 likes across 5 posts
Cooling
- Def Jam Recordings (music) fell 202 to #444 with 254 likes across 4 posts
- Overtime FC (sports) fell 195 to #401 with 695 likes across 5 posts
- Google (tech) fell 99 to #242 with 7,835 likes across 5 posts
New to the chart
- Pharrell Williams (fashion) enters at #112
- Burna Boy (music) enters at #287
- Palace Skateboards (fashion) enters at #331
Category leader changes
- 433 took over sports from FC Barcelona
- Marvel took over culture from Vogue
- Dior took over fashion from HIDDEN NY
What culture is posting about
The names the tracked scene referenced most this week, by number of distinct accounts:
1. YouTube — 61 accounts
2. Nike — 28 accounts
3. WNBA — 28 accounts
4. Jordan — 23 accounts
5. Apple — 20 accounts
6. LeBron James — 16 accounts
7. Nothing — 15 accounts
8. TikTok — 15 accounts
Who's moving together
Names multiple tracked accounts pointed at within 24 hours — the strongest signal something is happening:
- WNBA — 7 accounts, cross-type
- Nike — 4 accounts, cross-type
- Real Madrid — 3 accounts, cross-type
- Jordan — 3 accounts, cross-type
- adidas — 2 accounts, cross-type
Strongest connection: 433 → Real Madrid.
The full map is on the Culture Graph.
Where culture is happening
The cities named most in culture's captions this week:
- nyc — 256 mentions
- london — 96 mentions
- chicago — 77 mentions, up 133%
- la — 68 mentions, up 28%
- paris — 61 mentions
- miami — 32 mentions
Hottest home scenes by engagement: london (3,640,541), paris (2,182,509), la (1,815,513), milan (1,357,490), miami (1,238,179).
Full rankings, category leaders, and trending words are on the July 26, 2026 close. The chart closes nightly; the live FO Pulse updates through the day.
Frequently Asked Questions
Who is No. 1 on the FO Pulse for July 26, 2026?
433 closed at No. 1 with 28,833,492 likes across 80 posts in the trailing seven days.
What is the FO Pulse?
The FO Pulse is Finally Offline's daily culture chart: 747 brands and institutions ranked by total Instagram engagement over the trailing 7 days. The chart closes nightly and every close is archived.
Which brand moved the most on the July 26, 2026 close?
Cultured Magazine climbed 116 spots to #332, the biggest move of the day.
What is culture posting about this week?
The names the tracked scene referenced most this week are YouTube, Nike, WNBA, Jordan, Apple. YouTube led, referenced by 61 distinct accounts.
Which names are converging in culture right now?
WNBA (7 accounts), Nike (4 accounts), Real Madrid (3 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Where is culture happening this week?
nyc is the most-referenced city in culture's captions this week with 256 mentions. Top cities: nyc (256), london (96), chicago (77), la (68).
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