F1 X ETAI PUTS 3D TEXTURE ON RACING APPAREL

Formula 1 and Etai Drori are not the obvious pairing. Drori is a Los Angeles designer who built his name reconstructing and transforming garments, a method closer to a sculptor's process than a pattern cutter's. F1 is the most commercially engineered sport on the planet. The collection they debuted today at the F1 Hub on Oxford Street in London is where those two things actually make sense. ## Drori's Process, Translated to Racing Etai Drori founded ETAI in 2023 after years spent customizing and reinventing footwear, a background that gave him a materials first logic most young designers skip. The brand's clientele includes Billie Eilish, Rosalía, and J Balvin, which places the aesthetic in the space between luxury and culture adjacent streetwear. ETAI's Spring 2026 collection is stocked at FWRD alongside Balenciaga and Rick Owens. He does not do licensed basics. The central move in this capsule is 3D printed texture. Not additive manufacturing in the aerospace sense, but surface application: Drori's team presses dimensional patterns directly into base fabrics using industrial printing technology, creating tactile relief that weaving and traditional embossing cannot replicate. The pattern reads as architectural at close range and as a subtle tonal shift from a distance. That range, intimate and restrained, is exactly the point. Finally Offline covered [F1's broader fashion positioning and the LVMH partnership](/quick/formula-1-is-a-fashion-brand-that-races-cars-mmz3e6t8) earlier this season, when paddock looks became as photographed as qualifying times. The ETAI collaboration is the next iteration: not F1 borrowing fashion's language, but F1 commissioning a designer to translate the sport's technical identity through a manufacturing process. ## Jackets, Trousers, and What Actually Ships The capsule spans jackets, tailored trousers, shirts, hoodies, tees, and accessories. The cobranding is integrated rather than stacked: F1 and ETAI design elements read as a unified visual language, which is rarer than it should be in sports fashion licensing. Drori's stated framework is "Silverstone heritage meets LA craftsmanship," meaning the color and motif vocabulary comes from British motorsport while the silhouette choices reflect contemporary Los Angeles workroom sensibility. The 3D texture is calibrated by category. Jackets carry the deepest surface treatment; tees use a lighter dimensional pass. The accessories, including bags and headwear, use the same printing process at a scale where the pattern reads more like a structured textile weave than an applied decoration. Drori understands how much texture a garment can absorb before the construction story becomes noise. ## Silverstone to Oxford Street, June 20 to July 26 The collection is live at the F1 Hub on Oxford Street through July 26. The Silverstone British Grand Prix weekend (July 4 to 6) follows, with the pieces also available at the circuit's flagship store. Online release across etaila.com and the official F1 store is June 30. [Stone Island's AW26 campaign similarly led with a material process story](/quick/stone-island-aw26-nylon-smerigliato-douzmanian-2026-s6r8k2mx), using Nylon Smerigliato production as the entry point rather than a colorway. Both brands understand that the manufacturing method is the story, not the palette. ## FWRD Retail Is the Price Signal Official pricing has not been disclosed across the full range, but placement at FWRD alongside Balenciaga, Rick Owens, and Alaïa is the clearest signal available. When F1 puts a designer's collection in a multibrand luxury retailer rather than its own online store, the price follows the context. Comparable ETAI pieces at FWRD run in the $200 to $500 range for core categories. F1 gave Drori access to the brand's visual archive and let him produce what he would have produced anyway, then put the F1 marque on it. That is a different kind of licensing arrangement. Other sports fashion projects have failed because the sport demanded logo prominence and the designer delivered something that looked like a jersey with better fabric. Drori delivered the opposite: garments where the cobranding is the last thing you notice after the texture, the silhouette, and the construction. If [Kimi Antonelli's Monaco victory](/quick/kimi-antonelli-monaco-gp-youngest-winner-grand-slam-f9k3x7mz) was the on track moment that reframed what F1 looks like in 2026, the ETAI capsule is the off track parallel: a 19 year old champion at the wheel, a Los Angeles designer pressing dimensional texture into fabric, and a sport that now understands the paddock look matters as much as the lap time. The collection is at Oxford Street today. Buy before Silverstone weekend, when the crowd shows up.