Dime x Asics SD LYTE Launches Wednesday at Extra Butter

Dime x Asics SD LYTE pairs go on sale first on Wednesday, October 28, and only at Extra Butter's Lower East Side shop, during a launch activation that runs from 7pm to 10pm. Whatever is left goes on sale in store and online the next day, Thursday, October 29. The collaboration itself was previewed days earlier without a date, so Extra Butter's post is what turns a teaser into a three hour window on a weeknight.

Wednesday 7pm to 10pm at 125 Orchard Street

The Lower East Side shop sits at 125 Orchard Street, and for one evening it is the only place to buy a pair. Extra Butter's announcement asks buyers to RSVP through the link in its bio, and it adds that select pieces from the Dime apparel collection will be sold during those three hours.

The sequence has three steps. Wednesday night is the activation, with pairs and apparel in the shop. Thursday, October 29 is the general release, with the remaining pairs in store and online. The announcement does not give a price, a pair count or a size run, and it does not say how many pairs are held back for the second day, so the only firm numbers are the date, the hours and the address.

Sole Retriever reported ahead of this that Dime and Asics were reviving their collaboration with a Gel SD LYTE two pack, and that the brands' Instagram preview used the word "soon" with no release date or retail price attached. The Extra Butter caption names the shoe as the SD LYTE and does not describe the two pack, so the colorways remain unconfirmed here. The preview did describe a Dime branded tongue and a houndstooth insole.

Dime Has Done Asics Before

This is not the first Asics project for Dime. The brand's earlier run with Asics included a GT 2160 two pair pack in White and Green, with the Green pair sold as a Dime exclusive, according to END Launches. A split like that, one pair for everyone and one pair held to Dime's own channel, is a familiar way to run a collaboration, and the SD LYTE announcement uses a similar logic in time instead of in colorway. The first night belongs to the people who RSVP, and the second day belongs to everyone else.

Extra Butter Has Been Doing Asics Since 2013

Extra Butter's own Asics history is long. The shop's Gel Lyte III "Copperhead" was covered by Hypebeast in October 2013, its "Death List 5" pack came out in the years around it, and the Gel Lyte V "Karaoke" arrived in 2015. That release launched at the Lower East Side shop on December 10 at 8 p.m., so a night time Asics launch on Orchard Street has precedent. In October 2017 the shop and Asics paid homage to Ghostface Killah with the "Pretty Toney" capsule on the Gel Lyte MT. The SD LYTE night gives Dime a stage in a shop that has put out Asics collaborations for more than a decade.

The store has also been experimenting with how it sells. Its Vans Old Skool 36 Souvenir Navy went on sale August 20 first come, first served at both New York stores and online, a format it had also used for the Air Jordan 3 True Blue release in July. In July it also pinned the Stan Smith 80s in the Objects of Legacy pack to the Lower East Side store alone, while four other shoes in the pack shipped to both doors. That makes three allocation methods since July: a line, a single address and now an RSVP night.

The Lower East Side shop is the one Extra Butter picks when it wants a release tied to a single address. Both the Stan Smith 80s in July and the Dime SD LYTE on October 28 start there. For the Dime shoe, the announcement writes that order out: the shop first, then everyone the next day.

Wednesday Night, Then Thursday

Anyone planning around the release has two dates to work with. October 28 runs from 7pm to 10pm at the Lower East Side shop with an RSVP, and October 29 opens the remaining pairs in store and online. The announcement lists no price and no quantity for either day.