TYSHAWN APPAREL COLLECTION GOES PREMIUM FOR SKATE SHOPS

adidas Skateboarding has put the Tyshawn Apparel Collection into finer skate shops and onto adidas.com/Tyshawn with premium materials as the pitch, and the adidas.com catalog shows what premium means in practice: a single jersey Premium Tee, a knit Full Zip Track Jacket and a French terry Washed Full Zip Track Jacket, every one of them cut loose. It follows Tyshawn apparel releases in 2019, 2021 and 2025, and it is the first of them to carry the word premium in a product name. Zander Taketomo photographed the set.

The timing matters because adidas Originals put Tyshawn Jones in its Hotel Superstar campaign on February 26, 2026, next to Kendall Jenner and Samuel L. Jackson, and seven months later adidas Skateboarding is selling the same skater in the shops where he is a local. That is the Mark Gonzales playbook from July, when the brand restocked Gonz heavyweight cotton in select skate shops six months after walking him down a Paris runway for its Yohji Yamamoto label.

Single Jersey Tee, Knit Full Zip, French Terry Washed Jacket

The Skateboarding x Tyshawn Premium Tee is cut from soft single jersey fabric in a loose fit with a classic crew neckline, and adidas lists it at $60. The Full Zip Track Jacket, which adidas's own product copy calls the Full Zip Sweatsuit Jacket, is a loose knit with a stand up collar and a full zipper, priced at $150, with 11 reviews averaging 4.9 on adidas.com as of October 9, 2026.

The Washed Full Zip Track Jacket runs the same $150 in French terry with the same stand up collar, and a Washed Premium Tee matches the plain one at $60. Underneath them sit the Track Pant at $100, the Track Short and Washed Track Short at $70 each, Washed Denim Shorts at $75 and a Facemask Beanie at $40.

Fabric is the change from the February 2025 Tyshawn tee, a raglan cut in cotton with UNITEFIT sizing per TransWorld SKATEboarding's February 13, 2025 report; the 2026 tee drops the raglan, keeps the loose fit and sells on single jersey.

Firebird 2019, Bronx Capsule 2021, Beckenbauer 2025

adidas Skateboarding's first Tyshawn apparel arrived July 18, 2019: a black and white TJ Firebird track jacket at $85 and triple white cargo pants at $80, both embroidered with his bulldog Snickers, sold at specialty skate retailers worldwide. The jacket referenced the day Jones signed with adidas in 2014, when he wore the same style.

The FW21 capsule in November 2021 went Bronx: a down filled puff jacket with gold foil trim, a pinstripe sweatshirt in 435gsm French terry, matching sweatpants and recycled polyester basketball shorts. February 2025 brought the Beckenbauer inspired track jacket and pant, a raglan tee and a three pack of socks that had sold out on adidas.com before TransWorld's story ran.

So the price ladder reads 2019 track jacket at $85, 2026 Full Zip Track Jacket at $150. Jones was 15 when he signed in 2014, and he is 27 now with two Thrasher Skater of the Year titles, 2018 and 2022.

Hotel Superstar in February, Skate Shops in October

adidas Originals' Spring 2026 Superstar campaign, directed by Thibaut Grevet and narrated by Samuel L. Jackson, cast Jones alongside JENNIE, Kendall Jenner, Lamine Yamal, Baby Keem, James Harden and Olivia Dean, per Hypebeast on February 26, 2026. The men's range in that campaign included Tyshawn denim shorts, and the adidas.com Tyshawn page now carries Washed Denim Shorts in two colors.

Interview Magazine ran a questionnaire with Jones on March 6, 2026 around that campaign. Asked whether icons are born or built, he answered, "Icons are built. It takes constant resilience." Asked what he would wear if the world were ending: "A sweatsuit."

adidas's own copy for the $150 jacket calls it a Sweatsuit Jacket. The skater said sweatsuit in March; the brand had one in skate shops by October.

Hardies Adistar Control 5 Went on Sale the Same Week

Hardies Hardware, the label Jones cofounded with Na Kel Smith, put its rhinestone striped Adistar Control 5 on sale October 3, 2026 in Aurora Ruby, style code HQ5289, at $130 through the Hardies site, select skate shops and adidas.com. That is two Tyshawn linked adidas releases reaching skate shops inside one week, one under his name and one under his company's.

The Tyshawn II, his second signature shoe, launched June 1, 2025 at $100 in White Collegiate Navy, with The Bronx News bodega pop up at 203 Spring Street in SoHo from June 5 to 8, 2025. On October 9, 2026 the adidas.com Tyshawn page lists Tyshawn II colorways at $65 and $80 against a $100 original price.

Football Jersey at 45 Percent Off, Premium Tee at Full Price

The adidas.com Tyshawn page on October 9, 2026 shows the older pieces discounted and the premium pieces holding: the Skateboarding x Tyshawn Football Jersey marked from $75 to $38, the Shorts from $70 to $35, the Trucker Cap from $45 to $32, the Rugby Long Sleeve Shirt from $70 to $60. The Premium Tee, both Full Zip Track Jackets, the Track Pant and both Track Shorts sit at list price.

That split is the move behind the word premium: the jersey and shorts tier is clearing at half off while the fabric led tier launches at full price in finer skate shops, the same shops adidas Skateboarding sent the Superstar ADV to on September 29.

Underrated is the temperature, because a $60 single jersey tee and a $150 knit sweatsuit jacket in a skate shop is adidas betting that a 27 year old with two Skater of the Year titles can hold Originals campaign pricing in a store that is also selling his jersey at $38, and the 4.9 rating across 11 reviews on the jacket says the first buyers paid it.