TYPE7 RETURNS TO TUTTO BENE HILLCLIMB'S THIRD RUN

Type7 put one of its own machines on the road for the third running of Tutto Bene Hillclimb, an Italian gathering that treats speed as the least interesting part of a fast car.

85 Cars, 9 Kilometers, No Stopwatch

Tutto Bene Hillclimb's third edition ran September 9 on Mottarone's private Borromea road, where 85 selected modern, classic and restomod cars covered nine kilometers of switchbacks above Lake Maggiore. There was no timing and no competition, only the event's own claim: slow down to go fast. Organizers BorromeodeSilva and the Los Angeles creative agency Race Service built the event as a third way between concours d'elegance and motorsport, putting exceptional cars back on real roads instead of a show floor. More than 1,000 spectators turned out, and Bentley brought a glow in the dark Flying Spur among its own display cars for the occasion, a level of car culture spectacle that Porsche has leaned into with its own paint jobs.

Type7 Sent a Car and a Driver Named PL Motorsport

Type7 confirmed its own participation as an official part of the action this year, fielding one of its machines on the hillclimb route piloted by PL Motorsport, with more details on that entry still to come from the brand. Beyond the car itself, Type7 held a community engagement point along the route, giving spectators a reason to stop that had nothing to do with lap times. The brand credited Race Service and BorromeodeSilva for the invitation and thanked everyone who stopped to say hello, framing its presence as a relationship worth building rather than a one-time sponsorship placement.

A Slow-Down Claim Aimed at a Fast Crowd

Tutto Bene's entire premise runs against the instinct of most hillclimb events, which exist because of a clock. Removing the stopwatch changes who shows up and why: drivers bring restomods and historic liveries built for how a car looks and sounds through a turn, not how fast it clears one, the same instinct that puts a Ferrari F40 through three separate star turns in a single year rather than a single competitive outing. Video credit for Type7's entry went to Stefano Ferrari, whose photography has become part of how the event gets remembered as much as the cars themselves.

Type7 called it an honor to be part of the third edition, and said it is already looking forward to the fourth. For a road built by a private estate and run without a single official time, that kind of return invitation is the only scoreboard that matters.