RARE SHADES 7 PUT 100 PORSCHES IN ROBERT DE NIRO'S STUDIO

May 16. Wildflower Studios, Astoria, Queens. The venue is a 760,000-square-foot creative campus developed by Robert De Niro, Raphael De Niro, and Adam Gordon. It has never been open to the public. Rare Shades 7 was the first public event held there. There were over 100 Porsches inside. ## 000 Magazine Has Been Building to This Since Issue One 000 Magazine, also known as Triple Zero, produces print issues dedicated to specific automotive subjects approached through photography and design. The Rare Shades series, now in its seventh iteration, is the magazine's live extension: an exhibition format where selected vehicles are staged rather than parked. The criteria for Rare Shades is color. Not rarity by year, not provenance, not model significance. Each car is selected for paint. The result is an event organized around a single design variable, which makes the visual argument more specific than any concours format could achieve. Type7, the digital magazine powered by Porsche, covered the event because the intersection is obvious. One hundred Porsches selected by color, staged inside industrial soundstages on the first public day of a new creative campus, as an official fixture of the NYCxDESIGN Festival. This is not a car show. It is an installation about the relationship between automotive engineering and color psychology. [Porsche's GT Circle drove the Black Forest to Weissach](/quick/porsche-gt-circle-black-forest-weissach-911-gt3-rs-road-trip-2026-k8m2p4nr) earlier this month, which was about movement and geography. Rare Shades 7 is about stillness and light. Both events are operating inside the same cultural argument: that a Porsche is worth thinking about beyond its performance specification. ## Wildflower Studios Is Not a Convention Center The venue matters here. Wildflower Studios opened in 2024 as a purpose-built production facility in Astoria designed for large-scale film and television. The soundstages are calibrated for controlled lighting, which means the industrial ceiling heights and diffused natural light from the loading bays created conditions that a convention hall or parking structure cannot replicate. Staging cars inside a film soundstage is a different visual proposition than staging them in daylight or under event tent lighting. The color of a Porsche Aubergine reads differently under tungsten practicals than it does under a noon sun. 000 Magazine made this choice knowing that the staging environment would alter how each car's paint registered to the photographers and the audience. The inaugural film quartet about Porsche color histories debuted at Rare Shades 7, beginning with Moonstone. The films document the development of specific colors: who specified them, what the production constraints were, and why certain colors were discontinued. This is archival material being staged at an event for the first time, which makes the Wildflower location appropriate in ways that go beyond its scale. ## Street Photography in a Car Show Context The Type7 caption is specific: "a bit of street photography to a car show." The phrase acknowledges a tension. Street photography is reactive, documentary, ambient. Car show photography is arranged, flattering, controlled. Bringing street photography practice into the Rare Shades format means shooting the gaps between the arrangement: the crowd reflected in a fender, a Turbo-blue 930 half-visible behind a Rubystar Macan, a child's hand on a guard rope, a Porsche owner who has driven their specific color variant for twenty years and is standing three feet from someone who owns the same color from a different decade. [Kyukyodo's new Kyoto store by Hiroshi Naito](/quick/kyukyodo-hiroshi-naito-kyoto-incense-washi-teramachi-architecture-2026-type7-r5k8n2px) used a similar spatial logic: a sequence of atmospheres organized around material experience rather than commerce. Rare Shades 7 is automotive retail culture treated as spatial art. Both rely on the gap between what an object officially is and what a curated environment lets it become. ## Moonstone, the First Film Subject Moonstone is a Porsche paint option that appeared on specific model years in the 1990s and 2000s and has since been discontinued. The film documents the color's development history, including the chemistry behind its metallic depth and the production decision that ended its availability. Selecting Moonstone as the first subject is a statement about what kind of archival work 000 Magazine is interested in. Not the flagship colors. Not Guards Red or Jet Black. The ones that required research to find. Temperature: Rare Shades 7 is the most deliberate automotive culture event of the year in North America. Seventh installment, first public access to a new landmark venue, original films, color as the sole organizing principle. The next question is whether the format scales or stays small by design.