NIKE BOOK 2 MCDONALDS SEDONA DROPS JUNE 2 AT $155

Nike Book 2 hits June 2 in a colorway built around one very specific fact: the Sedona, Arizona McDonald's runs turquoise arches, not golden ones, making it the only location of its kind in the world. The shoe retails at $155 via SNKRS. Devin Booker's second signature does not wear that story as a gimmick. It wears it as a zip code. ## Sedona Has One McDonald's. The Arches Run Turquoise. The Sedona McDonald's operates with turquoise arches because city officials required it. When the franchise sought approval to build in Sedona in 1993, the city's architecture code protected the natural red rock landscape and rejected the standard golden color. McDonald's changed the color. That location has operated under turquoise arches for three decades. It is the only McDonald's in the world without golden arches. That singular fact is the full design brief for this collaboration. ## Booker Is From Scottsdale. Sedona Sits 115 Miles Away. Devin Booker grew up in Scottsdale, Arizona, 115 miles from Sedona. The personal geography makes this collab something other than a marketing exercise. Finally Offline tracked [the Book 2 at launch, including its Cushlon 3.0 base, forefoot Air Zoom court performance, and the Kentucky Wildcats reference sewn into the denim upper](/quick/nike-book-2-must-be-the-denim-honors-the-1996-kentucky-wildcats-for-145-mn3fgvv5). This colorway does not revisit any of that material science. It adds a separate layer, one that is geographic and autobiographical. This is a three party arrangement between Nike, Booker, and McDonald's. For Booker, the collaboration puts the Arizona landscape onto a shoe that already carries his name. For McDonald's, the logic is something else entirely: the brand needed a way into sneaker culture at the player signature level and found the entry point through the one fact in its global real estate portfolio that the sneaker world would actually care about. ## $155 on SNKRS June 2. A Specialty Drink Gets You Into the Queue. The Nike Book 2 "Sedona" releases globally on June 2 at $155 via SNKRS. McDonald's ran the early access window through its app: fans entered a sweepstakes from May 22 to May 28 by purchasing one of six specialty drinks. That structure converts a food transaction into a sneaker funnel. McDonald's moved customers through its own app ecosystem, drove specialty beverage volume, and generated a sneaker launch event simultaneously. Nike Basketball has used similar gated access mechanics before. [The LeBron NXXT Gen by JuJu Watkins, which dropped May 27 at $170](/quick/lebron-nxxt-gen-juju-watkins-silver-lining-b9k4r7xp), also used app gated access for limited units. McDonald's adds a purchase requirement that makes early access function as a simultaneous revenue driver for both parties, not just a marketing window. The Friends and Family colorway runs full monochrome turquoise with a white M on the lateral heel. That version was not available at retail. It was distributed only through the sweepstakes and was not priced publicly. ## Sand Upper, Turquoise Outsole, M on the Lateral Heel. The retail version of the Sedona runs a beige and sand upper over a Cushlon 3.0 midsole, with a forefoot Air Zoom unit for court responsiveness, a plush foam sock liner, and a modernized molded upper that sits low to the ankle. The turquoise appears in two places: the translucent outsole and the inner lining. McDonald's branding shows up at the lateral heel and on the tongue tag. Both logos use the standard M in turquoise. The placements are restrained; this is a shoe with two small logos and one very specific color story, not a billboard. The $155 retail price puts the Sedona $10 above the Book 2's standard $145. That is a standard premium for collaborative Nike Basketball colorways. The shoe is not a different build. The tech is identical to the base model. ## Nike Basketball Ran Three Signature Drops in May. Booker's Has the Most Specific Story. Nike Basketball moved three notable signature releases through May 2026: JuJu Watkins in the LeBron NXXT Gen, the Drake and Kevin Durant campaign that FO documented in [the KD19 ad breakdown](/quick/nike-kd19-drake-glazing-campaign-june-17-k7m4r9xp), and now Booker with McDonald's closing on June 2. Of the three, the Booker collab carries the most verifiable geographic anchor. The 1993 city decision in Sedona that required turquoise arches on that specific McDonald's location is a documented piece of municipal history. The shoe's colorway maps directly onto that decision. The distance from Scottsdale to Sedona is 115 miles. McDonald's has not put its logo on a signature basketball shoe at this visibility before. The Famous Orders campaign, running since 2021 with musicians and athletes, moved meals and brand association. The Sedona is different: it is a $155 product with a SNKRS drop date, a gated sweepstakes, and a design story with a real address. Whether the McDonald's app audience converts into SNKRS buyers is the question June 2 answers. The standard Book 2 costs $145. The Sedona, with the turquoise outsole and the M stamped on the lateral heel, costs $155. Ten extra dollars for the one McDonald's location in the world that the city of Sedona made interesting in 1993.