Kith West Hollywood Reopens on Sunset With a McIntosh Studio and New Balance 99X

8500 Sunset Boulevard. Ground floor. The doors opened at 10 AM on May 8, 2026. Ronnie Fieg spent a year redesigning the Kith West Hollywood flagship, and the building now contains three distinct concepts that did not exist in the previous layout. One serves ceremonial-grade matcha. One has a McIntosh floor-standing speaker system. One released four pairs of Made in USA New Balance sneakers exclusive to this address for exactly 72 hours. ## The 990v3, 990v4, 992, and 993. Four Silhouettes. One Occasion. The Kith Summer 2026 "99X Series" for New Balance brings four Made in USA silhouettes in Kith palette colors: 990v3 in Hallow, 990v4 in Dusty Mauve, 992 in Argon, 993 in Asteroid. Available exclusively in-store at the West Hollywood flagship on launch day, before a global drop on Monday May 11 via Kith.com, the Kith App, and all other stores at 11 AM EST/CET/GMT/JST. Made in USA New Balance contains a domestic value of 70% or more. The 99X Series has been a Kith signature collaboration since the brand first partnered with New Balance on the 990 silhouette in 2017. The secondary market premium on these colorways will be readable by Tuesday morning. ## Ben Porto, McIntosh, and the Apothecary Fieg designed the store with architect Ben Porto. The space now occupies the ground floor of 8500 Sunset, separated into distinct rooms across men's, women's, and kids' lines, plus a multi-brand footwear and accessories section. The VIP Studio is the new anchor. It is fitted with a custom McIntosh audio system including floor-standing speakers branded under Kith Records. Turntables, amplifiers, the full hardware stack. This is a retail environment that happens to sound better than most recording studios. The Apothecary sits adjacent, dedicated to fragrance, skincare, and wellness. Kith has been moving in this direction since Monday Program added grooming to the product mix. ## Ronnie's Pronto. New York Classics at 8 AM on Sunset Boulevard. Ronnie's Pronto opened at 8 AM, two hours before the store. Grab-and-go format: New York-inspired breakfast sandwiches, lunch plates, espresso, and Nodoka ceremonial-grade matcha. The Kith Treats counter runs alongside it with West Hollywood exclusives. This is the first Pronto location. The distinction from Kith Treats is velocity: Treats is a sit-down dessert and ice cream concept. Pronto is designed for traffic. Verdict: the West Hollywood flagship is now the most complete Kith physical experience in the world. Three distinct concepts, one address. The 99X Series is the occasion. The store is the argument for why brick-and-mortar still wins when the operator is paying attention.