KAI CENAT LAUNCHES HIS VIVET LABEL AT NYFW

Kai Cenat debuted Collection 1 for his clothing label Vivet with a livestreamed runway show in New York on September 12, marking the streamer's first fashion show during New York Fashion Week's official Spring/Summer 2027 calendar. The show followed through on Vivet's Journal 1 broadcast announcement, and the line is now available to shop under a see-now-buy-now model, with select pieces live on Vivet's site right after the show.

Vivet belongs to Cenat alone. He owns the label outright and spent nine months away from regular streaming to build it, sleeping in factories and meeting manufacturers to learn garment production firsthand. He has described the brand around the ideas of manifestation, knowledge acquisition, discipline, teamwork and faith, framing Collection 1 as the first proof of what he calls a collective journey.

Fashion brands have been chasing that same streaming audience from the other direction, as when Adidas put a streamer next to Rayan Cherki in a $170 sneaker campaign. Cenat is testing whether that interest runs both ways, putting his own name on the product instead of someone else's.

Cenat was the first streamer to reach 1 million active Twitch subscribers and is now the platform's most-followed creator with more than 20 million followers. Collection 1 is the first Vivet release anyone outside his circle can judge against a finished product instead of a promise.