FO Pulse July 2, 2026: Vinícius Júnior Takes No. 1, Dazed Jumps 5
By Chief Editor | 7/3/2026
Vinícius Júnior is #1 on the FO Pulse (2026-07-02 close).
Vinícius Júnior took No. 1 on the FO Pulse July 2, 2026 close with 24,260,986 likes over seven days. Dazed was the day's biggest climber, up 5 to #43. 3 names entered the chart.
Key Points
- Vinícius Júnior is No. 1 with 24,260,986 likes over 7 days
- Dazed climbed 5 to #43
- Isabel Marant fell 243 to #323
- 3,078 posts and 140,179,648 interactions counted at this close
The FO Pulse closed July 2, 2026 with Vinícius Júnior at No. 1, taking the top spot from Real Madrid on 24,260,986 likes across 8 posts in the trailing seven days. The chart tracks 957 brands and institutions across culture; this close counted 3,078 posts and 140,179,648 interactions.
Climbing
- Dazed (culture) climbed 5 to #43 with 192,050 likes across 12 posts
Cooling
- Isabel Marant (fashion) fell 243 to #323 with -2 likes across 2 posts
- Arc'teryx (fashion) fell 243 to #324 with -4 likes across 4 posts
- Visvim (fashion) fell 243 to #325 with -5 likes across 5 posts
New to the chart
- Vinícius Júnior (sports) enters at #1
- Travis Scott (music) enters at #2
- Central Cee (music) enters at #3
Category leader changes
- Mark Zuckerberg took over tech from DJI
- Travis Scott took over music from Sofar Sounds
- Vinícius Júnior took over sports from Real Madrid
- HBO took over culture from SSENSE
- Virgil Abloh took over fashion from Louis Vuitton
Full rankings, category leaders, and trending words are on the July 2, 2026 close. The chart closes nightly; the live FO Pulse updates through the day.
Frequently Asked Questions
Who is No. 1 on the FO Pulse for July 2, 2026?
Vinícius Júnior closed at No. 1 with 24,260,986 likes across 8 posts in the trailing seven days.
What is the FO Pulse?
The FO Pulse is Finally Offline's daily culture chart: 957 brands and institutions ranked by total Instagram engagement over the trailing 7 days. The chart closes nightly and every close is archived.
Which brand moved the most on the July 2, 2026 close?
Dazed climbed 5 spots to #43, the biggest move of the day.
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