FO Pulse July 13, 2026: 433 Holds No. 1, Puma Hoops Jumps 279
By Chief Editor | 7/14/2026
433 is #1 on the FO Pulse (2026-07-13 close).
433 held No. 1 on the FO Pulse July 13, 2026 close with 39,055,074 likes over seven days. Puma Hoops was the day's biggest climber, up 279 to #252. 3 names entered the chart.
Key Points
- 433 is No. 1 with 39,055,074 likes over 7 days
- Puma Hoops climbed 279 to #252
- YouTube is the most-referenced name, cited by 63 accounts
- Nike is converging — 6 accounts in 24h
- nyc leads the region radar with 306 mentions
The FO Pulse closed July 13, 2026 with 433 at No. 1, holding the top spot on 39,055,074 likes across 90 posts in the trailing seven days. The chart tracks 810 brands and institutions across culture; this close counted 7,064 posts and 213,645,086 interactions.
Climbing
- Puma Hoops (sports) climbed 279 to #252 with 8,348 likes across 2 posts
- Sub Pop (music) climbed 160 to #245 with 8,762 likes across 11 posts
- Serena Williams (sports) climbed 153 to #163 with 29,310 likes across 2 posts
Cooling
- Crack Magazine (culture) fell 212 to #493 with 0 likes across 15 posts
- Giannis Antetokounmpo (sports) fell 158 to #213 with 11,802 likes across 1 posts
- Fresh Air (culture) fell 152 to #404 with 846 likes across 4 posts
New to the chart
- Shai Gilgeous-Alexander (sports) enters at #52
- Dreamville (music) enters at #311
- Notre (fashion) enters at #448
What culture is posting about
The names the tracked scene referenced most this week, by number of distinct accounts:
1. YouTube — 63 accounts
2. Nike — 25 accounts
3. Future — 25 accounts
4. Jordan — 23 accounts
5. Nothing — 19 accounts
6. Apple — 18 accounts
7. TikTok — 15 accounts
8. WNBA — 14 accounts
Who's moving together
Names multiple tracked accounts pointed at within 24 hours — the strongest signal something is happening:
- Nike — 6 accounts, cross-type
- Future — 4 accounts, cross-type
- Netflix — 3 accounts, cross-type
- Marvel — 2 accounts, cross-type
- Dior — 2 accounts, cross-type
Strongest connection: 433 → Real Madrid.
The full map is on the Culture Graph.
Where culture is happening
The cities named most in culture's captions this week:
- nyc — 306 mentions, up 20%
- paris — 162 mentions, up 28%
- london — 104 mentions
- la — 47 mentions
- miami — 33 mentions, up 43%
- tokyo — 29 mentions
Hottest home scenes by engagement: paris (5,245,097), london (3,380,673), toronto (2,148,216), miami (2,130,892), atlanta (1,789,472).
Full rankings, category leaders, and trending words are on the July 13, 2026 close. The chart closes nightly; the live FO Pulse updates through the day.
Frequently Asked Questions
Who is No. 1 on the FO Pulse for July 13, 2026?
433 closed at No. 1 with 39,055,074 likes across 90 posts in the trailing seven days.
What is the FO Pulse?
The FO Pulse is Finally Offline's daily culture chart: 810 brands and institutions ranked by total Instagram engagement over the trailing 7 days. The chart closes nightly and every close is archived.
Which brand moved the most on the July 13, 2026 close?
Puma Hoops climbed 279 spots to #252, the biggest move of the day.
What is culture posting about this week?
The names the tracked scene referenced most this week are YouTube, Nike, Future, Jordan, Nothing. YouTube led, referenced by 63 distinct accounts.
Which names are converging in culture right now?
Nike (6 accounts), Future (4 accounts), Netflix (3 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Where is culture happening this week?
nyc is the most-referenced city in culture's captions this week with 306 mentions. Top cities: nyc (306), paris (162), london (104), la (47).
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