CIESAY DIRECTS ARSENAL ADIDAS PLACES FACES 2026 COLLECTION FILM

## PLACES FACES ARCHITECT TURNS LENS ON ARSENAL The Arsenal x Places+Faces collection launched March 12, 2026, with co-founder Ciesay stepping behind the camera to direct the campaign film. The standout jersey features a black base covered entirely in red AFC monogram pattern with white sleeves emblazoned with bold 'P+AFC' lettering. This marks the second major collaboration between the three brands. Places+Faces was the official creative partner for the design and launch of Arsenal's 2024-25 third kit, establishing the relationship that led to this lifestyle collection. ## THE TALENT BEHIND THE BRAND Imran Ciesay and Solomon Boyede founded Places+Faces in 2013 after Ciesay spent a summer in NYC finessing his way backstage at concerts by claiming to be an official photographer, accumulating photos of hip-hop's biggest names. A chance elevator encounter with A$AP Ferg changed everything, leading to relationships with the A$AP Mob. When Wiz Khalifa fell in love with Ciesay's logo hoodie during a random encounter, demand skyrocketed after the rapper wore the pink 3M pullover. Collaborations with artists like Skepta and A$AP Rocky, plus partnerships with brands like Nike and Stüssy, propelled them into mainstream consciousness. ## NORTH LONDON MEETS STREETWEAR CULTURE The campaign features Arsenal stars Bukayo Saka, Noni Madueke and Riccardo Calafiori, alongside cultural figures like singer Joy Crookes. The collection arrives in North London shades of red, burgundy, black and white, with simple styles including T-shirt and hoodie in bright Arsenal red. Instead of the regular crest or standard cannon, the collection features cannon and cherubs next to each other, an unexpected combo. The shirts and satin-look track jacket feature near-all-over 'AFCP+F' print in gothic red typeface on black base, with Adidas Originals' trefoil centered on chest. The collection includes long and short-sleeved shirts, track top, track pants, shorts, hoodie, graphic tee and GORE-TEX jacket, alongside accessories such as bandana, waist bag, scarf and socks. ## CULTURAL DOCUMENTATION MEETS COMMERCIAL SUCCESS P+F see their work as timeless: 'I want people to look at our pictures the same way they look at pictures of Biggie and Tupac in the 90s, and just know that Places+Faces was documenting the culture'. Since Arsenal re-signed with Adidas in 2019, the two brands have become unstoppable together, with the club becoming a juggernaut in the fashion space through countless collaborations. Arsenal is informally dubbed the most fashionable club in the world, making collaborations that empty bank accounts nothing new. Their lucrative partnership with Adidas still has four years to run, with expectations of extension. Ciesay's transition from unauthorized backstage photographer to directing major brand campaigns represents the ultimate validation of Places+Faces' cultural influence. Their distinctive style became synonymous with youth culture and streetwear aesthetics, leading to collaborations with prominent artists and fashion brands. The Arsenal collection will test whether Places+Faces can maintain authenticity while scaling to football's massive audience. Early indicators suggest success, with the unique cannon-cherub motif creating instant visual distinction from standard football merchandise.