ASHER HYDE PUTS KITH AND THE KNICKS IN A 1987 PORSCHE 930

A 20 year old design student in Los Angeles did not wait for Kith to announce anything. The morning after the New York Knicks won their first NBA championship since 1973, Asher Hyde posted ten renders of a 1987 Porsche 911 Turbo 930 dressed in blue and orange. The caption was clear: strictly an artistic exploration, not for sale.

That disclaimer did not stop 29,000 people from engaging.

June 14, 2026. New York Already Made the Collab.

The Knicks closed their 53 year title drought the night before, beating the San Antonio Spurs before midnight ET. By the following morning, the creative community had started building the merch universe around the championship. Hyde's Porsche was among the first pieces of celebration made visual.

The timing is not coincidental. Hyde operates in the space where sports, fashion, and automotive design converge precisely because that is where cultural energy concentrates after major events. A Knicks championship does not just generate sneaker drops and apparel runs. It generates a city's worth of imagined collabs from people who understand that the best version of a moment rarely gets officially made. Hyde renders the version that should exist and lets the internet argue about whether someone should call Ronnie Fieg.

Asher Hyde Has Done This Before

Hyde went viral during the 2025 to 2026 NBA playoff season with concept Nike ads for Victor Wembanyama built around the San Antonio Spurs nuns who became a Finals phenomenon. The campaign, titled "Just Pray," showed Wembanyama flanked by the Salesian sisters in full Nike production language. Nike had not commissioned it. Hyde made it anyway, and the reaction was large enough that the real Nike team had to address it publicly.

Before that, he produced a France x Kith concept for the World Cup and a Chrome Hearts x Brazil concept featuring Ronaldo Nazario and Ronaldinho. He built a following of more than 90,000 on Instagram not by pitching brands but by showing them what they could have made. The renders are good enough to be mistaken for official campaigns. That is the point.

The Kith x Knicks x Porsche concept follows the same logic. Kith is already the Knicks' official creative partner, and Nike and Kith celebrated the championship with a limited Air Max 95 preorder and a city wide campaign simultaneously. Ronnie Fieg has been the team's Creative Director since November 2022, overseeing City Edition uniforms, Kith Night at MSG, and the Kith x Nike Air Max 95 "Knicks" that went into a raffle preorder at $220 during the Finals run. Hyde's concept takes that existing relationship one step further into automotive territory.

282 Horsepower, Whale Tail, Knicks Orange

The 930 series 911 Turbo is not a random canvas. Porsche built 3,094 of them in the 1987 model year, making it one of the highest production turbocharged 911s in the air cooled era. The 3.3L flat six produced 282 BHP at 5500 RPM through a 4 speed manual gearbox. The whale tail rear spoiler remains the most recognizable silhouette in sports car history, readable from across a parking lot before the badge registers.

Dressed in Knicks blue with orange trim, the 930 becomes a New York artifact rather than a Stuttgart one. Hyde's renders carry Kith branding across the hood and doors in Fieg's typeface. The concept does not redesign the car. It recontextualizes it, which is a harder thing to do well.

Porsche built three bespoke 911s for the Toy Story 5 premiere through its Sonderwunsch program. The infrastructure for a one of a kind collaboration already exists inside Stuttgart.

Ronnie Fieg Is Already in the Room

The gap between a fan concept and an official collab has narrowed considerably. Nike did not commission the Wembanyama nuns campaign, but the concept shaped public expectations of what a real campaign should look like. Brands now watch this space because the internet sets the brief before the brief is written.

Fieg has a Knicks championship to celebrate, an existing Kith x Porsche cultural adjacency through car community events, and a 2026 Champions Collection in production that already includes an AVIREX co designed leather bomber jacket. A concept 930 in Kith x Knicks livery would be the highest margin, lowest volume victory lap possible: 1 car, 10 renders, 53 years of waiting paid back.

Hyde posted ten images. The caption said not for sale. Given Ronnie Fieg's track record, that disclaimer is not guaranteed to hold.