OVO Sound

FO Pulse: #159 of 581 on the 2026-10-01 close, up 12 from the previous close, with 100,150 likes across 6 posts in the trailing 7 days. Full chart.

The feed

The latest posts from OVO Sound and posts about them from the accounts Finally Offline tracks:

OVO Sound posted: HABIBTI (FOMO) OUT NOW champagnepapi (2,500 likes, 2026-10-02)
OVO Sound posted: Tour on Film Which city are you seeing majidjordan (1,297 likes, 2026-10-02)
OVO Sound posted: Mr. 2 Mazza smiley61st (2,526 likes, 2026-10-01)
OVO Sound posted: Back Outside partynextdoor (5,711 likes, 2026-09-30)
OVO Sound posted: I Know You’ve Been Searching for Someone majidjordan (9,532 likes, 2026-09-29)
OVO Sound posted: Party for Short partynextdoor (68,855 likes, 2026-09-28)
OVO Sound posted: They Wanna Party… champagnepapi (12,567 likes, 2026-09-27)
OVO Sound posted: Ready for partynextdoor partys.angels What song do you want to hear live? (4,018 likes, 2026-09-25)

FO Pulse rank history

OVO Sound's standing over the last 7 nightly closes: #350 (2026-09-25) → #299 (2026-09-26) → #289 (2026-09-27) → #276 (2026-09-28) → #186 (2026-09-29) → #171 (2026-09-30) → #159 (2026-10-01).

Who OVO Sound moves with

Connections mined from Instagram captions across Finally Offline's tracked culture scene:

@complexmusic · 7,014 combined engagement
@jumpman23 · 2,224 combined engagement
@champagnepapi · 1,493 combined engagement
@nothing · 523 combined engagement
@popbase · 197 combined engagement

Full node in the Culture Graph.

Questions people ask about OVO Sound

What is OVO Sound?

OVO Sound is the record label Drake founded in 2012 with his longtime producer Noah 40 Shebib. The name comes from October's Very Own, the brand built around Drake's October birthday, and the label anchors his music alongside the OVO clothing line.

What did Drake release through OVO Sound in 2026?

On May 15, 2026 Drake released three albums at once through OVO Sound and Republic Records: Iceman, Habibti and Maid of Honour, totaling 43 tracks. The drop took over 43 of the top 50 spots on the US Apple Music chart and became the biggest streaming day for any artist in 2026.

Where can you buy OVO merch?

October's Very Own clothing sells through the official OVO webstore and OVO flagship stores in cities including Toronto, New York and Los Angeles. Core owl logo pieces return in new colorways each season, while collaborations sell out and resurface on resale platforms like Grailed and eBay.

How do OVO drops work?

OVO releases clothing in seasonal collections plus limited capsules and collaborations announced on its social channels, dropping online and in its flagship stores. Limited pieces are not guaranteed to restock, which is why sought after items carry a resale premium.

Who is signed to OVO Sound?

Beyond Drake himself, artists including PARTYNEXTDOOR, Majid Jordan and dvsn have released music through OVO Sound over the years. The roster shifts, so recent releases are the best guide to who is currently active on the label.

Coverage

6 articles on Finally Offline, newest first.