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Demna

Questions people ask about Demna

What is Demna doing now?

Demna is the creative director of Gucci. He debuted his first Gucci runway show on February 27, 2026, reviving codes from the Tom Ford era and casting underground rappers like Fakemink alongside legacy models. Finally Offline's coverage below tracks each Gucci move as it lands.

What has Demna done at Gucci so far?

His first major bag push was the Giglio, launched March 23, 2026 with a campaign starring Emily Ratajkowski and Kate Moss. He has also leaned into underground rap partnerships, including a Nettspend hosted Gucci pop up in New York in June 2026.

Where can you buy Demna's Gucci collections?

Through Gucci boutiques and gucci.com as his collections reach stores. His earlier Balenciaga era work is a resale market of its own, with archive pieces trading on platforms like Grailed and Vestiaire Collective.

How much do Demna's Gucci pieces cost?

Standard luxury house pricing applies. The Giglio bag retails between $2,000 and $2,500, ready to wear runs from the hundreds into the thousands, and limited runway pieces cost more. Prices vary by region and material.

Who is Demna?

Demna is a Georgian designer who co founded Vetements and then led Balenciaga for about a decade before moving to Gucci. He goes by his first name only. His successor at Balenciaga is Pierpaolo Piccioli, who took over in July 2025.

Coverage

13 articles on Finally Offline.