Demna

Questions people ask about Demna

What is Demna doing now?

Demna is the creative director of Gucci. He debuted his first Gucci runway show on February 27, 2026, reviving codes from the Tom Ford era and casting underground rappers like Fakemink alongside legacy models. Finally Offline's coverage below tracks each Gucci move as it lands.

What has Demna done at Gucci so far?

His first major bag push was the Giglio, launched March 23, 2026 with a campaign starring Emily Ratajkowski and Kate Moss. He has also leaned into underground rap partnerships, including a Nettspend hosted Gucci pop up in New York in June 2026.

Where can you buy Demna's Gucci collections?

Through Gucci boutiques and gucci.com as his collections reach stores. His earlier Balenciaga era work is a resale market of its own, with archive pieces trading on platforms like Grailed and Vestiaire Collective.

How much do Demna's Gucci pieces cost?

Standard luxury house pricing applies. The Giglio bag retails between $2,000 and $2,500, ready to wear runs from the hundreds into the thousands, and limited runway pieces cost more. Prices vary by region and material.

Who is Demna?

Demna is a Georgian designer who co founded Vetements and then led Balenciaga for about a decade before moving to Gucci. He goes by his first name only. His successor at Balenciaga is Pierpaolo Piccioli, who took over in July 2025.

Most read

1. THE SINATRA FAMILY HAS OWNED STUSSY SINCE 1996
2. GUCCI'S DRIP CAPTION HIDES A REAL SALES TURNAROUND
3. BALENCIAGA AND SEGA TIE A SONIC CAPSULE TO TOKYO GAME SHOW
4. STUSSY HAS NO REAL REVENUE NUMBER SINCE 2015
5. BALENCIAGA'S HOURGLASS AVENUE BAG GROWS UP FOR WINTER 26
6. GUCCI EYEWEAR GOES QUIET WHILE DEMNA GOES LOUD
7. Why Nettspend Walking Gucci FW26 Means a Pop Up in New York
8. FAKEMINK WEARS STONE ISLAND'S Q100027 GLOSSY NYLON JACKET
9. DEMNA UNVEILS FIRST GUCCI RUNWAY SHOW
10. FAKEMINK'S JULY 31 SINGLE BORROWS ITS TITLE FROM BUKOWSKI

Full archive of Demna coverage

Coverage

21 articles on Finally Offline, newest first.

• BALENCIAGA AND SEGA TIE A SONIC CAPSULE TO TOKYO GAME SHOW
• GUCCI EYEWEAR GOES QUIET WHILE DEMNA GOES LOUD
• BALENCIAGA'S HOURGLASS AVENUE BAG GROWS UP FOR WINTER 26
• GUCCI'S DRIP CAPTION HIDES A REAL SALES TURNAROUND
• STUSSY HAS NO REAL REVENUE NUMBER SINCE 2015
• THE SINATRA FAMILY HAS OWNED STUSSY SINCE 1996
• FAKEMINK WEARS STONE ISLAND'S Q100027 GLOSSY NYLON JACKET
• FAKEMINK'S JULY 31 SINGLE BORROWS ITS TITLE FROM BUKOWSKI
• LIL UZI VERT SLEPT INSIDE A BALENCIAGA STORE
• VETEMENTS SS27 SHOES LINEUP PUTS MEN IN WOMEN'S PUMPS
• FAKEMINK AND LUCKI LINKED UP. NOW PUT THEM ON A SONG.
• Why Nettspend Walking Gucci FW26 Means a Pop Up in New York
• BALENCIAGA SPRING 27 SELLS UNSIZED AS THE CONCEPT
• Pierpaolo Piccioli's First Balenciaga Campaign Is a Trust Experiment
• Why Gucci Cast Emily Ratajkowski and Kate Moss for the Giglio Bag
• REI KAWAKUBO DRESSES THE VOID IN COMME DES GARCONS AW26
• GUCCI PRIMAVERA REVEALS DEMNA BODY CONSCIOUS REVOLUTION
• BALENCIAGA WINTER 26 CLAIROBSCUR DROPS MARCH 7
• DEMNA UNVEILS FIRST GUCCI RUNWAY SHOW
• RICK OWENS DROPS TEMPLE SS26 TYRONE TANK WITH GOTS ORGANIC
• BALENCIAGA DROPS HEART AND BODY FALL 26 WITH DAVID SIMS