VISVIM TAKES ITS DYE VAT BEYOND MUD FOR YEAR TWO
By FINALLY OFFLINE | Approved by Will Nichols, Editor in Chief | 9/3/2026

Published 48 minutes after the Visvim signal was detected.
Visvim is #554 on the FO Pulse (2026-09-02 close), up 10 from the previous close.
Visvim's 2026 Harmonious Process exhibition at Isetan Shinjuku runs September 2 through 15 and widens the brand's annual dyeing showcase from last year's mud only doro zome theme into a full natural dyeing lineup using plant and animal derived colors. Nine of fourteen release pieces carry an N.D. tag for the new natural dye process, while two corduroy pieces keep the older Mud OD designation, and a limited 24 page booklet documents the technique on site.








Key Points
- Visvim widens its annual Isetan dye showcase from mud only to full natural dyeing for its 25th year.
- Doro zome mud dyeing pulls its color from iron rich Amami Oshima volcanic mud mixed with plum tree ash.
- Nine of fourteen Harmonious Process pieces carry an N.D. tag at Isetan Shinjuku through September 15.
Visvim does not buy its browns and rusts from a dye house. It pulls them from a rice field on Amami Oshima, Kagoshima Prefecture, where the mud runs high in iron and a craftsman wades in knee deep to soak each garment by hand.
That process, doro zome, carried last year's Isetan Shinjuku showcase alone. This year Visvim is opening the technique up. The 2026 edition of VISVIM HARMONIOUS PROCESS trades a single dye source for a full natural palette, plant matter and animal matter both, and puts fourteen pieces on sale at Isetan to prove the wider process actually works.
Amami Oshima's Iron Rich Mud Only Works On Certain Fibers
Doro zome, mud dyeing, pulls its color from volcanic mud on Amami Oshima that runs high in iron. Craftsmen there have used the technique for roughly thirteen hundred years to make Oshima Tsumugi, the island's signature silk, soaking wood dyed cloth in the mud fields by hand until the tannin and the iron oxidize into a near black brown.
The reaction only happens with certain plant tannins, which is why doro zome stayed a one note process for so long. Cotton and wool take the mud differently than the tannin rich thread Oshima weavers developed the technique around, and Visvim has spent years working around that limit rather than ignoring it. Widening this year's exhibition to a full natural dyeing lineup, using dye sources beyond the specific plants that react with Amami mud, is the brand finally building past that ceiling instead of repeating the same fabric trick on new silhouettes.
Hiroki Nakamura Already Widened The Palette Once
Hiroki Nakamura spent eight years designing for Burton Snowboards in Japan before he founded Visvim in 2001, and natural dyeing has followed nearly every collection since. Finally Offline covered the Visvim Motors Club 2026 lookbook in July, the WMV capsule Nakamura builds around his own vintage car and motorcycle habit, and that release already leaned on natural indigo dyeing and boro patchwork built from Kurume Kasuri weaving rather than doro zome mud.
Harmonious Process is the version of that instinct that gets a booklet. Visvim is distributing a 24 page, full color, B5, saddle stitch booklet titled Addendum to the Dissertation slash Natural Dyeing at the exhibition, documenting the manufacturing process behind the pieces on sale, in limited quantities while supplies last. The exhibition photography is credited to Keisuke Fukamizu. It is Nakamura's version of showing the receipts instead of just the finished jacket.
Nine Pieces Carry An N.D. Tag, Two Still Say Mud
The caption lists fourteen items releasing at Harmonious Process 2026, and nine of them carry an N.D. tag for natural dye rather than mud, among them the Skagway Hi boot, the Fisherman and Cowichan hand knits, and three crash finished Jumbo sweats. Two items, the Fluxus 03 wide cords and the 101X jacket cords, keep the older Mud OD designation, so the drop runs doro zome and the new natural dye process side by side rather than one replacing the other.
The exhibition runs September 2 through September 15, ten in the morning to eight at night daily, on the first floor of Isetan Shinjuku's Men's Building, the same stage space the Harmonious Process series has used before. A separate Men's Creators counter on the sixth floor handles sale specifics for shoppers who want details past what the booklet covers.
This Is The Second Year Of The Same Dissertation
Visvim ran the first Harmonious Process at Isetan Shinjuku in September 2025 as a mud only exhibition, the same year the brand marked its 25th anniversary. A year later the dissertation series has widened rather than repeated itself, the same pattern Finally Offline traced in June, when Visvim's Copa shirt turned up in one hundred percent silk with bone buttons. Nakamura keeps trading one material constraint for a harder one instead of settling into a signature. A silk shirt with bone hardware and a mud dyed parka come from the same instinct, refuse the easy version of the material.
None of this needs the mud disclaimer to work. The nine N.D. pieces prove Visvim can pull the same wabi sabi variance out of plant tannins and animal derived dyes that Amami Oshima's iron rich mud has always delivered, and keeping two Mud OD pieces in the same release is the tell that Nakamura is not walking away from doro zome, just refusing to depend on one rice field forever.
Frequently Asked Questions
What Is Visvim Harmonious Process 2026?
It is Visvim's annual exhibition and sale at Isetan Shinjuku documenting the brand's dyeing craft, widened for 2026 from last year's mud only theme into a full natural dyeing showcase using plant and animal derived colors.
When Does The Visvim Harmonious Process 2026 Exhibition Take Place?
It runs September 2 through September 15, 2026, from 10am to 8pm daily.
Where Is Visvim Harmonious Process 2026 Held?
The exhibition is on the first floor of Isetan Shinjuku's Men's Building, in the space called The Stage, with sale specifics handled at the Men's Creators counter on the sixth floor.
What Is Doro Zome Mud Dyeing?
Doro zome is a mud dyeing technique from Amami Oshima in Kagoshima Prefecture that uses iron rich volcanic mud to darken tannin treated cloth, a roughly 1300 year old process traditionally used to make Oshima Tsumugi silk.
Which Visvim Pieces Are Sold At Harmonious Process 2026?
The lineup includes the Skagway Hi boot, Excelsior II cap, Fisherman and Cowichan hand knits, three crash finished Jumbo sweatshirts and tees, the Iris Liner jacket, the Six Five fishtail parka, the Baker WD utility jacket, and two Mud OD corduroy pieces.
How Is Doro Zome Different From The Natural Dyeing Shown In 2026?
Doro zome uses one specific iron rich mud source and only reacts with certain plant tannins, while the 2026 natural dyeing lineup pulls color from a wider range of plant and animal derived materials, marked with an N.D. tag on nine of the fourteen release items.
Who Founded Visvim?
Hiroki Nakamura founded Visvim in 2001 after spending eight years designing for Burton Snowboards in Japan.
Is The Harmonious Process Booklet Available To Everyone?
Visvim is distributing a 24 page booklet documenting the natural dyeing process for free at the exhibition, but quantities are limited and distribution ends once supplies run out.
Topics: hiroki-nakamura, natural-dyeing, mud-dyeing, harmonious-process, streetwear, japanese-fashion, doro-zome, isetan-shinjuku, amami-oshima, visvim