STADIUM GOODS SELLS THE ADISTAR JELLYFISH BELOW RETAIL

The Adistar Jellyfish colorway Stadium Goods is asking fans to weigh in on is not a new release. It is the same shoe adidas and Pharrell Williams called Triple White when it first went out through a raffle at blackyachtrock.com in July, entries closing July 28 and winners notified August 1. Style number KH6730, Core White and Off White mesh with a Clear Brown TPU cage, retail price $300.

The Raffle Version Is Now a Wide Retail Item

What changed is access, not the shoe. adidas widened the release on August 1 through Foot Locker, JD Sports, the VIRGINIA site, and adidas directly, in numbers described as higher than the label's usual limited runs. Stadium Goods listing it as simply White, dropping Pharrell's Triple White branding entirely, is a resale platform selling the same KH6730 to a buyer who never touched the raffle and does not necessarily know the name attached to it.

The price is the actual tell. Stadium Goods has the White listed around $274, below the $300 retail figure, an unusual discount for a Pharrell branded Adistar Jellyfish given the model's resale history has generally run at a premium rather than under sticker. This colorway has now joined at least eight others Finally Offline has tracked since the shoe's Orange debut sold out instantly and resold above $1,000, Royal Blue and Triple Black among them, each one arriving with less scarcity built into the rollout than the last.

Stadium Goods itself has spent 2026 consolidating around resale rather than retail, closing its Howard Street store in Manhattan in January and raising $11.5 million in new funding in March to keep the consignment model running through its site, app, Farfetch, and Amazon. adidas has run this same playbook of scarcity followed by wide release before, most durably with the Samba, an ice shoe from 1950 that eventually became the brand's default silhouette everywhere once the limited runs gave way to shelf stock. A shoe that once needed a raffle to buy now sells for less than retail on a platform built entirely on scarcity. That is the wider story behind an Instagram caption asking which colorway looks better.