Real Madrid's FARM Rio Range Puts Pink Flowers on Green

Real Madrid, adidas and FARM Rio launched their collection on October 14, led by a dark green jersey covered in large pink flowers and carrying no front sponsor. It landed in the same week as Louis Vuitton's navy sweater with the crest on the back, which means the club showed two opposite wardrobes at once: Vuitton's for the squad's formal and travel moments, FARM Rio's for everyone else.

Dark Green, Pink Flowers, No Front Sponsor

The lead piece is a pre match jersey in dark green with large pink flowers, and Football Shirt Culture notes that it has no front sponsor. Footpack lists the jersey at 120 euros. The range around it covers tracksuits, hoodies, scarves and accessories, and Retail Times reports five exclusive prints inspired by Brazilian nature, craftsmanship and football culture.

The collection is on sale in select adidas stores, on adidas.com/football, in official Real Madrid stores and at shop.realmadrid.com, according to the club's own announcement. Footy Headlines had leaked the jersey, a track top, track pants, a hoodie and a skirt ahead of the launch, with a hoodie carrying large FARM Rio lettering on the back. The leak read as a women's focused lifestyle range; the launch coverage describes a broader one.

Footy Headlines' leaked images described the shirt in more detail: short sleeves, a white polo collar, the adidas three stripes and the Real Madrid crest over the flowers, with a light hoodie that carries the crest on the front and a floral graphic across the back. Those are leak descriptions, so the finished garments may differ in small ways.

Green is not new to the season. The club's 2026/27 away kit is a deep green shirt called Aurora Ivy, with off white trim, and it put the adidas Trefoil on a Real Madrid away shirt for the first time in the modern era. The FARM Rio jersey is dark green too, so the club has now sold two green shirts in one season with almost nothing else in common.

Vinícius, Bellingham and Güler Carry the Altinha Imagery

Jude Bellingham, Vinícius Júnior and Arda Güler appear in the campaign imagery, which draws on altinha, the Brazilian beach game in which players keep a ball in the air with their feet. Pause Mag describes the imagery that way, and the choice of players fits it, since Vinícius is Brazilian.

Putting Bellingham and Güler in a Brazilian beach campaign is the more interesting call. The collection sells a feeling of Brazilian football to a global Real Madrid audience, with a Brazilian forward as the proof of authenticity and two non Brazilians as the invitation. Retail Times adds that the launch marks FARM Rio's first store in Madrid, so the brand is arriving in the club's home city on launch day.

Vuitton Gets the Players' Chests. FARM Rio Gets the Fans'.

Louis Vuitton's 2026/27 wardrobe splits its branding by material: the house name in leather on the chest of a navy sweater and the club crest in embroidery on the back, with each player's initials sewn inside the cashmere coat. Those pieces are for the players and staff. Nobody buys them. Culted counts it as the second season of the partnership, with Pharrell Williams again behind the wardrobe.

The FARM Rio collection is the reverse. It is built to be bought, printed in five patterns and sold through four channels, and its loudest piece is a flowered shirt that no formal dress code could absorb. In March the club also showed its adidas ZNE travel wear on Ferland Mendy, which makes three separate wardrobes in 2026: a quiet travel line, a tailored formal line and now a loud lifestyle one. Real Madrid has stopped dressing as one brand with one tone and started running a portfolio.

adidas Has Run the Brazil Playbook Before

The FARM Rio pairing is not a first for adidas. Footy Headlines recalls a women's exclusive collection with the Brazilian club Flamengo in 2024, and The Industry has reported on adidas and FARM Rio celebrating ten years of collaborating on their own line.

The commercial frame around it is large. adidas has supplied Real Madrid every season since 1998 and recently extended the partnership through 2034 in a deal reported near 1.1 billion euros. Against that figure, a pink flower on a dark green shirt is a small gesture: a 120 euro jersey with no sponsor on the front.