NEW BALANCE ABZORB 2010 RAINCLOUD AT $160

$160 buys the New Balance ABZORB 2010 in Raincloud, Harbor Grey and White, a mesh and nubuck trainer built on a cushioning platform New Balance has run since 1993. Sneakersnstuff lists the colorway now, and it argues against a common line in sneaker forums that grey New Balance is the safe, boring choice. The shoe borrows its clean aesthetic and comfort profile from the NB993, then pushes the silhouette forward until it reads as new construction rather than a rerun. Grey has never been a filler color at New Balance. It is the shade the brand reaches for when it wants a shoe judged on cushioning and build quality instead of a print.

$160 and a Sole Unit New Balance Has Run Since 1993

New Balance released the ABZORB 2010 platform on May 7, 2025, at a suggested retail price of $160, sitting between the $150 and $270 shoes in New Balance's recent Aime Leon Dore capsule. The Raincloud, Harbor Grey and White colorway is available now at Sneakersnstuff.com. The shoe earns that price with a segmented ABZORB sole unit, dual density foam and rubber stacked at the heel and forefoot for shock absorption, plus a translucent TPU stability web through the midfoot that keeps the ride from wandering off center. Up top, a breathable mesh upper delivers the comfort Sneakersnstuff's own product copy promises, finished with nubuck and synthetic overlays, reflective accents and a molded N logo at the heel. None of it reads as retro pastiche. The proportions are new, even if the cushioning philosophy is not.

Steve Jobs Wore the Shoe This One Descends From

Steve Jobs wore the New Balance 993 nearly every day for over a decade, pairing it with the black turtleneck that became his uniform. The 993 itself arrived in 2008 when New Balance folded the 991 and 992 into one streamlined 99X model, built at the brand's American factories with 70 percent or more domestic value. That is the reference point behind the ABZORB 2010's clean aesthetic and comfort first construction. New Balance's own history with the 990 lineage that made grey New Balance desirable again runs through this shoe too, but the 2010 borrows more directly from the 993's low, grounded stance, pushing the silhouette toward something that reads more futuristic, closer to the 2002R or 1906R in proportion, while keeping the wide stance that let the 993 disappear on a foot instead of announcing itself.

A Bankruptcy Filing Preceded This Shoe by Four Months

Sneakersnstuff filed for bankruptcy in January 2025, four months before the ABZORB 2010 reached shelves in May, after operating losses forced the closure of its United States and Japan stores. Cofounder Erik Fagerlind, who had stepped back from leadership in 2021, returned as CEO once Berlin investment firm Reziprok Ventures acquired the business, while the retailer's Stockholm, Paris, Berlin and London stores kept operating throughout. Fagerlind and Peter Jansson opened the original Stockholm store in 1999 and landed Sneakersnstuff's first collaboration, a Puma Basket Hemp, in 2003. A retailer that survived its own bankruptcy filing while still carrying a $160 grey running shoe from New Balance is not in retreat. It is evidence the storefront that turned sneaker retail into a curated, opinionated business still has enough weight to move product New Balance is not treating as a throwaway colorway. That matters for a shoe with no celebrity co sign and no limited run number attached to it. Sneakersnstuff is betting shelf space on construction alone.

Four Colorways Since May, One Platform

New Balance has pushed the ABZORB 2010 through Grey Days, Pecan, Black Cement and now Raincloud and Harbor Grey since the May release, the same rapid colorway cadence the brand used on the New Balance Gator Run earlier this year. That pace signals a platform New Balance is betting on, not testing. Where the Gator Run pushed ABZORB cushioning into a crocodile textured street shoe at $130, the 2010 stays closer to the running shoe grammar ABZORB was built for in 1993, when the compound debuted on the 998 as isoprene rubber originally engineered for railroad shock absorption, three years before it gained a metatarsal pad on the 999. Grey remains the color the brand reaches for when it wants a shoe to read as essential rather than seasonal, and Raincloud, Harbor Grey and White is the clearest version of that argument yet.

Buy the Grey. Do Not Wait for a Better One.

$160 for a segmented ABZORB sole, a breathable mesh upper and a silhouette that treats the NB993 as a blueprint instead of a costume is a fair trade. Raincloud, Harbor Grey and White is available now at Sneakersnstuff.com, and nothing about the four colorway rollout since May suggests New Balance is done with this platform. Buy this one specifically. It answers the question honestly, with construction, not nostalgia.