MARNI SS26 COLLECTION MERYLL ROGGE DEBUT PRICING

## The New Guard Arrives A wardrobe designed for luminous mornings and creative conversations. That is how Marni describes its Spring Summer 2026 collection, Meryll Rogge's debut as creative director following Francesco Risso's departure in June 2025 after a decade of experimental maximalism. The collection launches online and in Marni boutiques this month. Rogge is the first female creative director of Marni to follow up on Consuelo Castiglioni's founding tenure. Castiglioni launched Marni in 1994 and remained creative director until 2016. In 2021, Rogge won the Emerging Talent of The Year award at the Belgian Fashion Awards, which in 2024 named her Designer of the Year, the first woman to receive this award. Recently, Meryll was the recipient of the Grand Prix at the 2025 ANDAM Fashion Awards. ## Material Reset The SS26 pieces showcase familiar silhouettes with a renewed sense of clarity and intention. Each piece blends memory and modernity, offering an understated elegance that moves beyond seasons and occasions. This is heavyweight cotton, not jersey. French terry, not fleece. The materials telegraph a return to craft fundamentals after Risso's painterly maximalism. Rogge shifts from Francesco Risso's maximalism toward a pared-back, quirky eccentricity that honors the brand's early roots. Pricing reflects this positioning. Early pieces range from $300 for basic tees to $2,200 for structured outerwear. The construction justifies the premium. These are not fast fashion interpretations of luxury codes. ## Archive Archaeology "I was more interested in recollection than reference," Rogge said. "Rather than directly taking things from the archive to rework, I wanted something we can imagine is Marni." The approach shows in the details. Marni's swinging, crunchy jewellery, artisan and Arte Povera and generally artsy. That was back in force, some studded with crystals, some like bits of fruit peel in metal clattering around the neck, suspended from topstitched leather string. A leopard-print fur coat from 1996 has been reimagined as a knitwear proposal. Marni's signature mono bijoux has been brought back to life through the designer's archival research. This is not nostalgic pastiche. Rogge understands that Marni's codes require translation, not replication. ## Market Repositioning OTB Group, which has owned Marni since 2012, recently reported a steep drop in 2025 operating margins partly due to changes in creative direction at Margiela, Jil Sander and Marni, which led to "a complete revisitation of the offer," and devaluation of carryovers. The SS26 launch represents commercial recalibration. The co-ed collection reinterprets signature silhouettes like pencil skirts and sequins, balancing everyday basics with distinctive details like chunky knits and bold silver buttons. Where Risso courted fashion insiders, Rogge targets broader luxury customers. The pieces work in wardrobes, not just editorials. ## What Comes Next The collection's "letting the body decide" theme signals Rogge's design philosophy. For her debut with the Marni Fall/Winter 2026 collection, Meryll Rogge's strongest desire was to breathe new life into garments, rethinking the concept of the everyday that each piece must be able to embody. Fall Winter 2026 showed fuzzy knee-length coats and kitten-heel footbed sandals worn with gray ankle socks, oversized sequins trembling in neat rows on the front of gauzy tops, and tartan shirts with broderie anglaise collars. SS26 will test whether Rogge's vision translates to sales. The collection drops at a moment when luxury customers demand both craft and wearability. Marni's future depends on delivering both.