JW Anderson Pimlico Road Store Gets Ten Portraits

JW Anderson's Pimlico Road store in Belgravia, London, is the brand's largest, spanning two floors at 105 to 107 Pimlico Road. Sanchez Benton designed the interior with velvet panelling and small rooms, and a new set of ten store portraits now covers it.








Key Points
- Pimlico Road is JW Anderson's largest store anywhere
- Two floors at 105 to 107 Pimlico Road, designed by Sanchez Benton
- Home and garden sits at the centre of the layout
JW Anderson's Pimlico Road store in Belgravia, London, is the subject of a new set of ten store portraits, including one of Rory. The shop sits at 105 to 107 Pimlico Road and is the brand's largest store anywhere.
Two Floors Built Like a Cabinet of Curiosities
The shop spans two floors and was designed by architecture studio Sanchez Benton, with velvet panelling and a series of small rooms. Clothing hangs beside furniture, ceramics, art and vintage objects, so the layout reads more like an apartment than a boutique.
Honey, Watering Cans and Steel Nails
JW Anderson's home and garden collection sits at the centre of the store, with a focused edit of menswear, womenswear, shoes and accessories around it. Wonderland reported that the shelves also carry honey, antique watering cans and steel nails.
15 Vases and a 1919 Mouse
The store has already displayed 15 Constance Spry vases, and the brand's Mouseman furniture collaboration puts a 1919 mouse on every piece. Together they show a fashion house selling more than clothes, in a shop that is its biggest anywhere.
Topics: jw-anderson, retail-design, home-and-garden, london, sanchez-benton, flagship-store, belgravia, jw anderson, pimlico-road