DOVER STREET MARKET LA STOCKS PETRA COLLINS' STAR CAPSULE

Two fictional pop stars, Ashley and Siren8, do not exist outside 176 pages, one soundtrack, and now a clothing rack. Petra Collins built the two of them across five chapters of original photography, prose, letters, diary entries and fan mail for STAR, her seventh photobook, published by Rizzoli on April 14, 2026. As of today, Dover Street Market Los Angeles carries the first physical merchandise built around that fiction, alongside the DSMNY E SHOP.

STAR is not a monograph. It is a horror movie told through a photo book, following Ashley, a quiet artistic student discovered at a school performance and pushed into pop stardom, as fame isolates and eventually erases her, and Siren8, the girl group circling the same industry from the fan side. Collins has spent her career photographing the line between ecstasy and voyeurism, between girlhood performed for a camera and girlhood consumed by one, and STAR pushes that theme into narrative fiction for the first time.

Ashley and Siren8 Never Existed. Their Merchandise Just Did.

Dover Street Market Los Angeles is now the exclusive home for merchandise built around STAR, Petra Collins' fictional pop story, alongside the DSMNY E SHOP. The capsule ties into a five chapter book Rizzoli published on April 14, 2026, following two fictional pop acts, Ashley and Siren8, through the mechanics of fame. Collins also released a companion STAR soundtrack in May with her partner, musician Jake Nadrich, her first credited move into music and the clearest sign the book was built as a multimedia rollout rather than a standalone object. Dover Street Market has carried book adjacent capsules before, but STAR is Collins' first time putting a fictional world on a rack instead of a page.

$47.50 Bought the Book. The Capsule Extends the Universe.

The STAR hardcover itself costs $47.50 for 176 pages, published by Rizzoli on April 14, 2026. The Dover Street Market capsule extends that same fiction off the page, though neither the brand's post nor the store names an item count or price for the pieces themselves. What is confirmed is scarcity. The caption names exactly two access points, the physical store on Imperial Street and the DSMNY E SHOP, with no wider retail rollout named anywhere else.

Rizzoli Does Not Usually Get a Merch Table

Publishing houses rarely get nook space next to labels like Comme des Garçons Play and Balenciaga, and Dover Street Market Los Angeles does not hand that placement out casually. In the same week as the STAR capsule, the store's own feed logged a Denim Tears Act III pt. 2 drop on July 17, a Birkenstock 1774 x Repetto collaboration on July 16, and a Balenciaga AW26 pre collection delivery, the same weekly cadence usually reserved for apparel labels, not book publishers. Fitting a photobook's fictional universe into that lineup signals DSM is treating Collins less like an author doing a signing and more like a brand with a drop calendar, the same courtesy KidSuper got for its eight piece Larry David capsule, built around a television character instead of a photobook one.

"Being a Woman in the World Is Very Difficult and Dark"

Collins has described being a woman in the world as very difficult and dark, and STAR is the clearest version yet of that idea, following Ashley from an earnest school performer into a ghostlike figure erased by the industry that made her famous. The book interleaves fan letters and stalker narration with original photography, so the reader experiences fame the way Ashley does, as something inseparable from being watched. Siren8 supplies the other half of the lens, a girl group whose fans blur into the same stalker narration, so the book reads the industry from both the stage and the crowd. Collins has said STAR functioned as a dress rehearsal for her first feature film, treating the book, the soundtrack and now the capsule as pieces of one longer story rather than separate products.

Five Months After Print, STAR Earns a Rack at DSM LA

STAR went from a $47.50, 176 page hardcover on April 14 to a companion soundtrack with Jake Nadrich in May to a Dover Street Market Los Angeles capsule by mid July, a five month rollout most photobooks never get. That pace, not the merch itself, is the real signal. Collins is treating two fictional pop stars, Ashley and Siren8, like an ongoing franchise rather than a one off release, with a feature film reportedly next in line. Dover Street Market has bet its floor space on that trajectory before the film even has a release date.