Chivas' Nike Third Kit Dresses the Club as a Charro

Chivas de Guadalajara unveiled its 2026 to 2027 third kit on October 15, a black and gold shirt cut from the charro suit and sold under Nike's Herencia Sagrada campaign. Early access opens in Mexico on October 20, and the general launch follows on October 26. It is the third Nike shirt the club has shown since July, and the first built around a sport and a costume.

Black and Gold Cut From the Charro Suit

The shirt has a black base with gold details drawn from the charro suit, and launch coverage describes the black and gold design as a tribute to charrería, Mexico's national sport. A graphic pattern inspired by piteado belts runs across the chest and the sleeves. Players' names and numbers use a custom typeface made exclusively for this design.

Nike's campaign line is in two languages. In Spanish it reads "Dos tradiciones mexicanas que trascienden generaciones. Una Herencia Sagrada." In English, "Two Mexican traditions that span generations. One Sacred Heritage." The two traditions are football and charrería, and the campaign puts charros and escaramuzas in front of the camera, the riders and the women's riding teams that charrería is known for.

A 1908 Crest Returns

The kit brings back the crest Chivas used in 1908, a C and G interlocked. A retro crest on a third shirt is a familiar move across football. Here it carries more weight, because the rest of the shirt also leans on a tradition older than the club's recent branding.

Together the three details, the black and gold palette, the piteado pattern and the 1908 crest, point at one corner of Mexican visual culture: the working dress of the ranch and the rodeo ring, not the stadium.

Early Access Starts October 20 at Estadio Akron

Early access in Mexico begins on October 20 on Nike.com, the Nike app, Nike Andares and the Chivas store at Estadio Akron. General sale starts October 26 in selected Nike stores. Milenio gives only the October 20 date, so the sources are not fully consistent on what happens after the first six days.

That schedule puts the shirt on sale five days after the reveal, in the middle of the Apertura season, six days before the general release.

Futuro Sagrado in August, Herencia Sagrada in October

This is the second chapter of a naming system. Chivas announced Nike as its kit supplier under the Futuro Sagrado slogan, ending a decade long partnership with Puma, with the deal beginning at the Apertura 2026 tournament. The home and away kits were unveiled on July 16: the home keeps the traditional red and white stripes with a navy button up collar and navy side panels, and the away is a white base with logos that shift from red to blue in a gradient. The first on pitch use was set for July 18 against Toluca.

Paisaboys, the Los Angeles streetwear label founded in 2016, tied a family tradition to Chivas' Nike era in August, as the club began wearing Nike kits under the Futuro Sagrado branding. Futuro Sagrado looked forward, to a new supplier and a new decade. Herencia Sagrada looks back, to the rider and the 1908 crest. Sacred is the constant, and the second word has flipped from future to heritage.

The league around it has been busy. Liga MX returned to EA Sports FC after a five year absence, on a licensing agreement that runs through June 2029, and Estadio Akron, where the early access store sits, is the ground FIFA called Estadio Guadalajara at the World Cup, the volcano shaped bowl that Getty photographed during the tournament.

Fans Split on Black and Gold

Mural, Excélsior, Milenio, TUDN, SI México and Infobae all ran the reveal on October 15, and Excélsior headlined it as a collector's item. Coverage describes the kit as dividing opinion. Some fans answered happily on social media, and others said they disliked the design and the colors. TUDN called it an unusual jersey, and the reaction was reported in general terms with no specific vote counts.

A third kit built around a sport and a costume was always going to split a fan base. The test now is simple and public: how many shirts leave the Akron store on October 20, six days before everyone else can buy.