Why Cars and Skiing Have Always Needed Each Other — Quick Facts
Type7 magazine documents the postwar decade when skiing and automobiles became culturally inseparable in Europe. Hans Truöl's 1960 photograph Der Sprung, showing a Porsche 356 in Alpine snow with Olympic skier Egon Zimmermann airborne above it, exemplifies the visual code that formed when both sports cars and alpine skiing were accessible only to a small privileged demographic. Lancia introduced the first production V6 with the Aurelia in 1950, the same year Ferrari began road car production.
Key Data Points
- Hans Truöl's Der Sprung (1960) shows a Porsche 356 in Alpine snow with Olympian Egon Zimmermann airborne above it.
- Lancia introduced the first production V6 engine with the Aurelia in 1950 — the same year Ferrari began road car production.
- Type7 is a Porsche-powered publication covering automotive, art, and collector culture through their alpine and motorsport archive.
Frequently Asked
- What is Der Sprung?
- Der Sprung is a 1960 photograph by Hans Truöl showing a Porsche 356 in Alpine snow with Olympic skier Egon Zimmermann airborne above it. It has been reprinted in automotive culture contexts for over sixty years.
- What is Type7 magazine?
- Type7 is a Porsche-powered publication covering automotive culture alongside art, architecture, and collector culture, known for documenting alpine automotive photography.
- When did cars and skiing become culturally linked?
- The connection solidified in the postwar 1950s, when both automobiles and alpine skiing were accessible only to a privileged demographic in Europe, creating a shared visual and social identity.