TYPE7 MADE CAR PHOTOGRAPHY A DESIGN MOVEMENT — Quick Facts
Type7 is an automotive photography studio founded by Ted Gushue that applies architectural photography principles to car culture. The studio shoots on medium format Hasselblad cameras and has commissioned work from Porsche, Lamborghini, Bugatti, and Mercedes Benz.
Key Data Points
- Type7 shoots on Hasselblad X2D 100C medium format at 100 megapixels
- Client list includes Porsche, Lamborghini, Bugatti, Pagani, and Mercedes Benz
- Quarterly print journal sells at $45 per issue covering automotive design culture
Frequently Asked
- What is Type7?
- Type7 is an automotive photography studio founded by Ted Gushue in 2019 that applies architectural photography principles to car culture, creating images that emphasize surface, light, and design over speed and action.
- What camera does Type7 use?
- Type7 primarily shoots on the Hasselblad X2D 100C, a medium format digital camera producing 100 megapixel files with tonal range optimized for rendering automotive paint accurately.