NIKE TRAINING FEATURES IRIS LAW IN 257 MILLION ENGAGEMENT PUSH — Quick Facts
Nike Training featured British model Iris Law in a February 2026 Instagram post that captures the brand's evolution toward holistic wellness. The post aligns with Nike's broader Well Collective initiative, which launched over 1,000 new trainers in 2026 and rebranded Nike Training Club as part of a comprehensive wellness strategy.
Key Data Points
- Nike generated 257 million social media engagements in 2024, topping all U.S. brands
- The Well Collective initiative onboarded 1,000+ trainers in 2026
- Instagram delivers Nike's highest engagement rates at 12-15% above industry average
Frequently Asked
- Who is @lirisaw featured in Nike Training's Instagram post?
- Iris Law, a British model with 817K Instagram followers who is represented by WME and IMG agencies.
- How many social media engagements did Nike generate in 2024?
- Nike topped all U.S. brands with 257 million social media engagements and 84,300 mentions in 2024.
- What is Nike's Well Collective initiative launched in 2026?
- A holistic wellness program that onboarded over 1,000 trainers and focuses on five pillars: movement, mindfulness, nutrition, rest and connection.