NIKE TRAINING FEATURES IRIS LAW IN 257 MILLION ENGAGEMENT PUSH

## Nike Training Taps 817K Follower Iris Law For Wellness Revolution Nike Training's February 2026 Instagram post features British model Iris Law, who commands 817K followers with the caption "Working out is definitely something you can love to hate and hate to love." The strategic partnership exemplifies Nike's data-driven approach to influencer marketing that generated 257 million social media engagements in 2024, surpassing competitors like Louis Vuitton and Adidas. Nike onboarded more than 1,000 new fitness trainers in 2026 as part of the Well Collective initiative, which focuses on five pillars: movement, mindfulness, nutrition, rest and connection. The @niketraining Instagram handle will become @nikewellcollective as part of this strategic rebrand. ## Instagram Dominance Drives 360 Million Combined Audience Nike maintains a combined social media audience of 360 million followers, miles ahead of the competition. Nike's engagement rates consistently outperform industry averages by 12-15% on Instagram, making it the brand's most effective platform for reaching fitness enthusiasts. Nike has 292 million Instagram followers, with each post attracting thousands of likes and comments, making Instagram Nike's most popular social media platform. During recent 30-day periods, Nike's brand engagement generated 820K social media comments and 54 million social media interactions. ## Well Collective Transforms Nike Training Strategy In 2026 Amy Montagne, vice president and general manager of Global Nike Women's, states that Nike Well Collective "celebrates all bodies and all forms of movement" because "holistic fitness is more than just sport, it's focusing on body, mind and life". Women's has been a growth focus for Nike for several years, with the retailer seeking to win over the demographic through women-focused product innovation. Nike Training Club originally charged $14.99 per month but became completely free during the COVID-19 pandemic and remains free, making it a strong contender for the best free workout app. NTC provides over 185+ free workouts for everything from bodyweight-only sessions to full-equipment home workouts for all fitness levels. ## Iris Law Partnership Reflects Celebrity Marketing Evolution Nike partners with niche influencers including fitness coaches and local trainers who produce genuine content like workout tutorials and behind-the-scenes footage that build trust and credibility within communities. The Colin Kaepernick campaign demonstrated Nike's strategic approach, generating over $6 billion in brand value through strategic social media activation. Nike created the Nike Training Club as a community-driven social media platform where users could follow workouts, share their fitness journeys, and engage with other like-minded athletes. Nike effectively utilized these platforms not just to market products but to create a sense of belonging. ## February 2026 Post Timing Aligns With Spring Campaign Launch Nike Training Spring 2026 Campaign launched in January 2026, positioning the Iris Law post as part of broader seasonal messaging. Nike Direct, which encompasses online sales through its own platforms and retail stores, generated over 43% of the company's total global revenue in FY 2024. On TikTok, Nike achieved a 15% engagement rate by view, nearly 3 times the competitor average. Nike Training Club scored the top spot in workout app reviews, beating out big-name competition including Peloton, Daily Burn, and Aaptiv.