NIKE LOGO ARCHIVE REVEALS 50 YEARS DNA TEAM SECRETS — Quick Facts
Nike's internal DNA team logo reference guide from 2011 reveals how the company weaponized brand history as a creative compass for designers worldwide.
Key Data Points
- Nike's DNA team distributed comprehensive logo reference guides to internal designers in 2011
- Each Nike logo tells the story of the company's evolution from Blue Ribbon Sports to global empire
- Internal design archives became the blueprint for maintaining brand consistency across decades