ASAP ROCKY RAY BAN METALS COLLECTION DROPS AT UNDEFEATED — Quick Facts
A$AP Rocky launched his Ray-Ban Metals Collection at UNDEFEATED La Brea, marking Ray-Ban's first partnership with a Creative Director. The eight-pair collection (plus one exclusive variant) features 90s-inspired wire and rimless frames priced between $202 and $249, positioning premium eyewear at sneaker price points and signaling a major shift in luxury accessories distribution through streetwear retail.
Key Data Points
- A$AP Rocky is Ray-Ban's first-ever Creative Director, a historical partnership for the 86-year-old brand.
- The collection launches with eight pairs at UNDEFEATED La Brea, plus one exclusive ninth pair at select Ray-Ban stores.
- Prices range from $202 to $249, matching limited sneaker price points and blurring luxury eyewear into streetwear distribution.
- The launch coincides with Rocky's No. 1 album 'Don't Be Dumb' (2026), a Nas-featuring campaign inspired by the 1998 film 'Belly', and his jewelry line PAVE NITEO.
- UNDEFEATED La Brea, founded in 2002, sits alongside Union, Stussy, and American Rag on La Brea as culture retail royalty where brands establish street credibility.
Frequently Asked
- How much do A$AP Rocky's Ray-Ban Metals Collection frames cost?
- The frames range from $202 to $249. This pricing puts them directly in line with limited sneaker releases, making luxury eyewear accessible at streetwear boutique price points.
- Where can you buy A$AP Rocky's Ray-Ban collection?
- The collection launched at UNDEFEATED La Brea. Eight pairs dropped there, with a ninth special-edition pair available exclusively at select Ray-Ban stores.
- Is A$AP Rocky the first Creative Director for Ray-Ban?
- Yes. This marks the first time Ray-Ban has partnered with a Creative Director, making Rocky's role historically significant for the brand.
- What style are the frames in this collection?
- The collection features 90s-inspired designs including slim wire frames, rimless frames, soft oval curves, and narrow rectangles with minimalist luxury finishes.
- Why did Ray-Ban launch at UNDEFEATED instead of traditional eyewear retailers?
- UNDEFEATED La Brea is culture retail royalty that opened in 2002 as the original authentic sneaker boutique. Brands partner there for street credibility and access to the streetwear audience.