Protocol
Questions people ask about Protocol
What is Protocol?
Protocol is the publishing system behind Finally Offline, launched in February 2026 alongside The Wall. It pairs human editors with automation so the site can track culture continuously instead of waiting on a traditional editorial calendar.
How does Protocol find stories?
Trend discovery runs automatically every six hours, surfacing what the tracked corners of culture are talking about. Editors then decide what actually becomes coverage, so the automation feeds the process rather than replacing judgment.
Is Protocol content written by AI?
Humans and AI work together. Automation surfaces trends and helps draft, while human editors direct, edit and approve everything that publishes.
Where can you read what Protocol produces?
Right here on this site. The article feed, the brand hubs and the daily coverage all come out of the same system.
Coverage
5 articles on Finally Offline.