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Chavarria's AUTOEROTICA Takes a Galeries Lafayette Window

Willy Chavarria's AUTOEROTICA AW26 campaign displayed in a Galeries Lafayette window
Published 20 minutes after the Willy Chavarria signal was detected.
Willy Chavarria is #386 on the FO Pulse (2026-10-04 close), up 4 from the previous close.

Willy Chavarria's AUTOEROTICA campaign for AW26 fills a Galeries Lafayette window and was on view as of October 5, 2026. Photographer Diego Bendezu shot the first chapter, with a brick backdrop and a vintage car.

Chavarria's AUTOEROTICA Takes a Galeries Lafayette Window (image 2)

Key Points

Willy Chavarria's AUTOEROTICA campaign for AW26 has taken over a Galeries Lafayette window, and as of October 5, 2026 it is on view. The label has kept its recent releases on its own site, among them the Pink Megaride AG XL, so a department store window on a Paris street is a different kind of room for the brand.

Leather, Brick and a Vintage Car

AUTOEROTICA is built from glossy leather, sharp tailoring, vivid color and exposed skin, set against a brick backdrop and the gleam of a vintage car. Photographer Diego Bendezu shot the first chapter, with more of the project due across the FW26 campaign.

The collection behind it includes silk dresses that skim the body and voluminous cocktail silhouettes. Pencil skirts expose boxer shorts beneath their fitted lines, cropped jackets cut into traditional tailoring, and leather miniskirts sit over utilitarian work shirts. The campaign puts trans and queer identities at the center of a wider argument about desire and self determination.

Chavarria Sold Online First, Then Took a Paris Window

The Pink Megaride AG XL adidas collaboration went on sale August 7, 2026 through willychavarria.com only, not adidas.com. The same day the label introduced Chavaloo, an online exclusives line it left undescribed.

Two months later the label's newest work is on display to people walking past a store, not people scrolling. The window carries the campaign name and the AW26 label, and more chapters of AUTOEROTICA are due across the FW26 campaign.

Frequently Asked Questions

Where can you see Willy Chavarria's AUTOEROTICA window?

The AUTOEROTICA window is at Galeries Lafayette, and it was on view as of October 5, 2026.

Who photographed Willy Chavarria's AUTOEROTICA campaign?

Photographer Diego Bendezu shot the first chapter of the AUTOEROTICA campaign, with more chapters due across the FW26 campaign.

What is Willy Chavarria's AUTOEROTICA?

AUTOEROTICA is the campaign for Willy Chavarria's AW26 collection, built around leather, tailoring, a brick backdrop and a vintage car.

Topics: diego-bendezu, paris, willy chavarria, autoerotica, fashion, menswear, willy-chavarria, fw26, aw26, galeries-lafayette, window-display

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