WILL NICHOLS TIES A NEW PALM TREE PRINT TO MF DOOM

Photographer Will Nichols posted a color graded palm tree photograph titled Acapulco Gold alongside its unedited version, closing the caption with a tribute to MF DOOM. Nichols has photographed palm trees for more than a decade; his conceptual series Palm Trees and Basketball launched July 10, 2020 after five years of shooting both subjects, the Los Angeles Clippers commissioned him for court side photography in 2016, and Rosenbaum Contemporary in Boca Raton represents the work and showed it in the group exhibition Montage from March 4 to April 3, 2021. In February 2021 he was one of fifteen artists who customized Vans signed by PARTYNEXTDOOR for an NTWRK auction benefiting the Black Music Action Coalition; he has worked with Plan X and led a panel at ComplexCon about his art. MF DOOM, born Daniel Dumile, died October 31, 2020, in Leeds, England, at 49, though his family withheld the news until December 31, 2020. No MF DOOM song or lyric named Acapulco Gold exists.

Key Points
- Nichols posted an edited and unedited palm tree photo together, calling it Acapulco Gold.
- He has photographed palm trees for more than a decade; the Palm Trees and Basketball series launched in July 2020 and Rosenbaum Contemporary in Boca Raton represents the work.
- In February 2021 he customized Vans signed by PARTYNEXTDOOR for an NTWRK auction benefiting the Black Music Action Coalition.
- MF DOOM died October 31, 2020 in Leeds; his family withheld the news until December 31.
Will Nichols titled his newest palm tree photograph Acapulco Gold, then closed the caption with two words: Rip MF DOOM. The photographer, who has been shooting palm trees for more than a decade, used the post to explain why he shoots the frames everyone else skips past, then attached that photo to a rapper who has been dead since 2020, with no lyric or title tying the two together. That gap between the tribute and the reference carries more weight here than the palm tree itself, and it is worth reading the caption slowly to see why.
"Rip MF DOOM" Closes a Caption About Color
Nichols opened the caption by naming the shot, then got specific about his own process. He wrote that to most people the image reads as another palm tree photo, but that he geeks out over the colors he can pull from a frame and lives for finding something inside it that most people would overlook. He added that the obvious photo moments will always be worth capturing, but the overlooked ones tend to become his favorites. The tribute arrives last and unexplained, two words on their own line after the technical talk about color grading ends, with nothing in between connecting a gold toned palm tree to a rapper who had already been dead for nearly six years by the time the post went up.
Palm Trees and Basketball Started This Habit
Nichols built his eye for the overlooked frame well before this post. He has been photographing palm trees for more than a decade, first at the beach and then as a conceptual series that pairs them with the other California fixation he grew up on. That series, Palm Trees and Basketball, launched on July 10, 2020 after five years of shooting both subjects, and in 2016 the Los Angeles Clippers commissioned him to shoot court side, an NBA franchise putting its name behind the same instinct that now geeks out over gold light hitting a trunk.
The work has a gallery behind it. Rosenbaum Contemporary in Boca Raton represents Nichols and showed the series in Montage, a group exhibition of contemporary photographers that ran from March 4 to April 3, 2021. The gallery describes a practice that has since moved into mixed media and painting while the intersection of palm trees and basketball stays at the center of it. In February 2021 he was one of fifteen artists who each customized a pair of Vans, signed by PARTYNEXTDOOR, for an auction on NTWRK that sent every dollar to the Black Music Action Coalition. He has worked with Plan X, has led a panel at ComplexCon about his art, and under the handle Palm Tree God has released editions of the work as digital collectibles, including Somewhere Else, a collection of 100 palms. A version of that instinct, naming the person behind the lens instead of the brand, showed up on Porsche's own account this August, when the automaker tagged 36 photographers on one post instead of claiming the images itself.
Two Images, One Swipe, No Edit Hidden
The post carries two images, not one. Nichols told followers to swipe to see the unedited version, putting his finished color work next to the raw file it came from on one carousel. That is a specific, checkable choice: most photographers post the edit and keep the before shot private, and Nichols built the second slide into the post on purpose. It turns a single palm tree photo into a short lesson on what his editing changes, rather than a finished image with no process attached, and it matches the caption's own claim that the overlooked details in a frame are what he is chasing, not the palm tree everyone else already sees.
MF DOOM Died in Leeds, the World Found Out on New Year's Eve
MF DOOM, born Daniel Dumile, died October 31, 2020, in Leeds, England, at 49. His family did not make the death public until December 31 of that year, so hip hop spent two months not knowing its masked villain was already gone. Dumile grew up in Long Beach, New York, started rapping as Zev Love X in the trio KMD in 1988, and lost his brother and groupmate DJ Subroc in 1993 before building the villain persona and metal mask that carried through Operation Doomsday and Madvillainy. A street in Long Beach was renamed in his honor in 2021. Nothing in Nichols' caption points to a specific DOOM song, lyric or title called Acapulco Gold, and no track by that name exists in DOOM's catalog, the way Supreme credited Larry Clark with 48 pages of unseen Tulsa without spelling out why now. Call this one early: an artist's personal account doubling as a photography archive, a decade of palm trees, court side Clippers credits and a gallery wall in Boca Raton, with a two word rap tribute that answers to nobody but Nichols himself.
Frequently Asked Questions
What is the Acapulco Gold photo by Will Nichols?
Acapulco Gold is a palm tree photograph posted by photographer Will Nichols, shown alongside its unedited version and captioned with a tribute to MF DOOM.
Who is Will Nichols the photographer?
Will Nichols is a California raised photographer and artist who has shot palm trees for more than a decade. His conceptual series Palm Trees and Basketball launched in July 2020, the Los Angeles Clippers commissioned him for court side photography in 2016, and Rosenbaum Contemporary in Boca Raton represents his work.
Which gallery represents Will Nichols?
Rosenbaum Contemporary in Boca Raton, Florida. The gallery showed his work in Montage, an exhibition of contemporary photographers, from March 4 to April 3, 2021, and describes a practice that has expanded into mixed media and painting.
What was the Will Nichols PARTYNEXTDOOR Vans auction?
In February 2021 Nichols was one of fifteen artists who each customized a pair of Vans, signed by PARTYNEXTDOOR, for an auction on NTWRK. Entries ran February 18 to 22, 2021, and every dollar went to the Black Music Action Coalition.
Is there an MF DOOM song called Acapulco Gold?
No. No MF DOOM song, lyric or title called Acapulco Gold exists in his catalog; the name in Nichols' caption refers to his own photograph.
When did MF DOOM die?
MF DOOM, born Daniel Dumile, died on October 31, 2020, in Leeds, England, at age 49. His family did not announce the death until December 31, 2020.
What is Will Nichols' Palm Trees and Basketball series?
Palm Trees and Basketball is Nichols' conceptual fine art photography series pairing the two California subjects he grew up on. It launched on July 10, 2020 after five years of shooting both.
Did the Los Angeles Clippers hire Will Nichols?
Yes. The Los Angeles Clippers commissioned Nichols in 2016 to shoot court side photography for the team.
Topics: black-music-action-coalition, partynextdoor, complexcon, will-nichols, rosenbaum-contemporary, photography, ntwrk, culture, instagram, vans, palm-trees, porsche, hip-hop, mf-doom, fine-art-photography, nba, palm-trees-and-basketball, supreme, los-angeles-clippers, puma, red bull, red-bull, adidas