RICK OWENS DROPS TEMPLE SS26 TYRONE TANK WITH GOTS ORGANIC

## THE TYRONE EFFECT DRIVES 7062 LIKES Tyrone Dylan Susman climbed the centrepiece sculpture in vertiginous Kiss boots, becoming Rick Owens' opening model for every show since Spring Summer 2020. The Melbourne native's towering 7-foot frame now commands Rick Owens' Instagram feed with 7062 likes on his latest Temple SS26 post. The 33-year-old Susman serves as both in-house fit model and design collaborator within Owens' tight-knit creative circle. His Instagram debut wearing the Temple SS26 collection signals Rick Owens' strategy of centering his muse in digital marketing campaigns. ## SUSTAINABLE TEMPLE DROPS ONLINE NOW The Temple collection coincides with Rick Owens' retrospective titled Temple of Love at the Musée Palais Galliera. The GOTS certified organic cotton tank represents Rick Owens' pivot toward sustainable materials without sacrificing his apocalyptic aesthetic. GOTS certification ensures the natural fiber grows without harmful chemicals, leaving soil, air and water cleaner from contaminates. The LWG certified cow leather megastrapped motopants demonstrate Rick Owens' commitment to responsible sourcing across his Temple SS26 lineup. The collection funneled European cultural tropes through his apocalyptic brand of American bluntness, with models storming fountains and sloshing through water like soldiers of a fractured world. ## BALENCIAGA BATTLES FOR SECOND PLACE Balenciaga topped 2025 footwear sales on Grailed followed by Rick Owens, with both fashion houses moving up one position from their previous spots. This Instagram post arrives as Rick Owens consolidates his position against Demna's Balenciaga empire. For consumers who perceive Balenciaga as too commercial, Rick Owens provides a high concept, rebellious alternative through sculptural footwear and draped silhouettes. The Temple collection's organic materials contrast Balenciaga's synthetic-heavy approach to avant-garde fashion. Spring 2026 runways featured fringe embellishments at Balmain, Bottega Veneta, and Rick Owens, showcasing craftsmanship from hand-knotted macramé techniques to technical fringe in recycled fiberglass. ## MONCLER COLLABORATION EXPANDS REACH Moncler Rick Owens Spring Summer 2026 unveils a lightweight summer collection inspired by Berlin's brutalist architecture, dubbed brucolic by fusing brutalist and bucolic aesthetics. The collaboration extends Rick Owens' Temple narrative beyond his mainline into luxury sportswear. Shot by Juergen Teller, the campaign captures moments between Rick Owens and Michèle Lamy, celebrating both personal and creative partnership. This intimate approach mirrors the Tyrone-focused Instagram strategy for Temple SS26. ## CULTURAL SIGNIFICANCE BEYOND MARKETING Rick Owens delivered a Spring Summer 2026 show as a visceral, theatrical prelude to his Temple of Love retrospective now open at the Musée Palais Galliera. The Instagram post transforms product placement into cultural documentation of his museum moment. The exhibition tracks the pursuit of glamour and sleaze from Hollywood Boulevard to a Paris museum, representing European aesthetic sophistication seen through American bluntness. Tyrone's tank top becomes a democratic entry point into Rick Owens' high-culture narrative.