NIKE ACG teaser visuals w/ CPFM

## THE CRYPTIC SIGNAL DECODED Nike ACG posted 9 asterisks followed by "tomorrow" at 12:15 PM on February 26, 2026. The CPFM x Nike ACG collection releases February 27th, 2026 via the CPFM website, making this the most anticipated outdoor fashion collaboration since Gucci and the North Face's collaboration announced in September 2021. The minimalist caption strategy mirrors ACG's Instagram account growth to over 48,000 followers since its launch on February 2. Conversations on X mentioning ACG and the Olympics spiked 273% between January 30 and February 6, proving the brand's social media momentum. ## TRAVIS SCOTT DRIVES CULTURAL VELOCITY CPFM shared photos of Travis Scott on Instagram modeling the unreleased garments in front of the iconic Milan Duomo during a recent trip. Italian tennis star Jannik Sinner was featured in an ACG campaign, wearing a custom outfit that garnered nearly 200,000 likes on Instagram. The Travis Scott endorsement arrives as gorpcore is not disappearing in 2026, it just matured. The gorpcore trend is not just a temporary phenomenon, but offers long-term potential for the sports industry through the fusion of functional outdoor clothing and urban design. ## THE IGUANA EASTER EGG DECODED In 1999, Nike embarked on one of the strongest experiments in its history when Damon Clegg, Creative Director of Footwear for ACG, was tasked with designing and producing tracking vests for endangered Jamaican iguanas. A quarter century later, the iguana plays a leading role in CPFM's Nike ACG collection with multiple types of iguana-shaped accessories appearing throughout, including a green stuffed animal that doubles as an Anorak jacket bag. The avant-garde item isn't being sold independently; CPFM is including it with the anorak, which explains the $250 price tag for the thin pullover. Once its job is complete, you can fold the anorak down and stuff it into the belly of the iguana. ## BRAND STRATEGY: PERFORMANCE MEETS FASHION The collaboration drops during Nike's reintroduction of All Conditions Gear as a dedicated outdoor-performance brand for all athletes who seek the challenge, adventure and connection of thriving in the wild. The ACG relaunch reflects CEO Elliott Hill's vision for Nike, which focuses on performance-oriented sportswear rather than lifestyle fashion alone. Hill, who took the helm in October 2024, has emphasized performance gear as the core of the brand's mission. The CPFM x Nike ACG Spring 2026 Collection is scheduled to release February 27th via Cactus Plant Flea Market, followed by a wider release on March 3rd via Nike SNKRS. Pricing ranges from $60 for accessories up to $250 for premium outerwear. ## COMPETITIVE LANDSCAPE: GORPCORE DOMINANCE Gorpcore includes technical garments such as puffer jackets, hiking boots and fleeces, and brands such as the North Face, Patagonia and Arc'teryx. Popular brands associated with gorpcore fashion include Patagonia, Hoka, Teva, The North Face, REI, Arc'teryx, Black Crows Skis, Columbia, Salomon. The top The North Face competitors are Patagonia, Columbia Sportswear, Arc'teryx, Mountain Hardwear, Marmot, Fjällräven, Helly Hansen, Jack Wolfskin and others. Search interest remains high, with nearly 10,000 monthly searches for 'gorpcore' as of November 2025. Consumers are drawn to gorpcore for its blend of utilitarian designs, technical capability and varied price points. ## CULTURAL SIGNIFICANCE: BEYOND THE HYPE The launch film was executive-produced by Jeff Tremaine and shot with grainy, saturated film, using irreverence to disrupt category norms. The lead spot was handled by Wieden+Kennedy and anchored by a grainy, irreverent launch film executive produced by "Jackass" co-founder Jeff Tremaine. This collaboration represents more than product drops. ACG is opening its first dedicated, standalone store this month in Beijing's Taikoo Li Sanlitun shopping center. Alongside signing athletes, ACG will sponsor races like China's Chongli 168 Ultra Trail as well as open its first-ever dedicated brick-and-mortar in Beijing's Taikoo Li Sanlitun shopping centre. The asterisks weren't random. They were cultural punctuation marks for outdoor fashion's biggest moment of 2026.