Messi +10 Season 3 Names Max Dowman and Nine Others

Messi +10 Season 3 names ten young players, led by Arsenal's Max Dowman at 16, and adidas launched it on Sunday, October 11, five days after Lionel Messi played his last match for Argentina. The class is seven men and three women, the largest share of women in the campaign's three years. Messi's own welcome to them was short: "bienvenidos a la familia."

Seven Men, Three Women, One 16 Year Old

Dowman, an Arsenal midfielder, is the youngest of the ten. The other six men are Tomás Aranda of Boca Juniors, Can Uzun of Eintracht Frankfurt, Gilberto Mora of Tijuana, Jesús Rodríguez of Como, Kees Smit of AZ Alkmaar and a Crystal Palace player from the United States. The three women come from Chelsea, Olympique Lyonnais and Hamburg, and the Lyon pick is the Brazilian Giovanna Waksman. Spellings of several names differ across outlets, and adidas Football's own announcement is the authority on them.

The nationalities run England, Argentina, Türkiye, Mexico, Spain, the Netherlands and the United States among the men. It puts a Boca Juniors player and a Tijuana player in the same class as an Arsenal one, with Messi's own Argentina on the list through Aranda.

Count the women across the three classes and the trend is plain. Season one had two, Jaedyn Shaw and Vicky López. Season two had two, Lily Yohannes and Clara Serrajordi. Season three has three.

Season One Named Yamal at 17

The first class was announced in October 2024 and included Lamine Yamal, then 17, along with Antonio Nusa and Kenan Yildiz. The full list also had Cavan Sullivan, Claudio Echeverri, Jaedyn Shaw, Joel Ndala, Vicky López, Assan Ouedraogo and Eliesse Ben Seghir. Messi's connection to Yamal was already old, going back to a 2007 charity calendar photo of a 20 year old Messi bathing a six month old Yamal at Camp Nou.

Yamal's adidas path has moved fast since. His first signature boot, the F50 LY304, came out in December 2024, limited to 304 pairs. Footy Headlines reports his fourth is the F50 Hyperfast 26 27 under the name Fútbol y Familia, which adidas Football introduced on October 10 without naming him. The reported date was a day before Messi's own campaign returned for a third season. If the report holds, one member of the first class will have four signature boots inside two years.

Nico Paz Finished a Messi Pass on His Last Night

Season two came in October 2025: Nico Paz, Kendry Páez, Andrey Santos, Rodrigo Mora, Rio Ngumoha, Brajan Gruda, Kader Meïté, Mika Godts, Lily Yohannes and Clara Serrajordi. Paz was at Como when he was picked. Season three has a Como player of its own in Rodríguez, which gives that club a pick in two consecutive classes.

On October 6, in Messi's last Argentina match, Messi set up Paz's goal in a 3 to 0 win over Benin, after delivering the corner that Nicolás Otamendi finished and before he scored the third from the penalty spot in the 71st minute. Messi finished his Argentina career with 208 caps, 126 goals and 70 assists. A player he had named a year earlier took the pass from him on the way out.

A Legacy to Build On

adidas Football's launch post read: "a legacy to build on. the next chapter starts here. meet the rising stars of Messi +10, season 3." Coverage describes a launch video in which Messi writes out the ten names by hand, though outlets differ on the staging.

The timing lines up with the end of something. adidas ran a farewell campaign called Gracias 10 around the October 6 match, with a shirt about 30 meters long at the Monumento a la Bandera in Rosario carrying a gold number 10 and "Gracias" where a surname goes, according to Spanish language coverage. The brand's partnership with Messi began in 2006 and became a lifetime deal in 2017.

Five days after the thank you, the brand put out the hand off. Messi announced his Argentina retirement on August 31, after the World Cup final loss to Spain, and the +10 campaign is where his adidas role points next.

Season one was announced in October 2024 and season two in October 2025. Season three arrived on October 11, 2026, with Messi no longer an Argentina player and ten new names added to his list.