JACK MCCOLLOUGH AND LAZARO HERNANDEZ DEBUT AT LOEWE WITH SPRING SUMMER 2026

## The New Guard Takes Madrid Jack McCollough and Lazaro Hernandez are nine months into their tenure as Loewe's creative directors, sharing the role after moving to Paris from Brooklyn. They inherited a house that Jonathan Anderson transformed from a Spanish leather goods brand into a nearly €2 billion business during his 11 year run. The Spring Summer 2026 collection officially lands in boutiques globally and online on February 26. The debut collection is described by the design duo as "confident, playful, sun-drenched, optimistic". The duo celebrated the Madrid born brand's national identity through a color palette that foregrounded the bold yellows and reds of the Spanish flag, plus a fresh sense of heat including a more frontal, even carnal take on sensuality. Their approach emphasizes "passion," "ferocity," "sensuality," and "body and fruit and color and juiciness and sun". ## Craft Over Concept McCollough and Hernandez aimed to underscore Loewe's bag brand identity through ready-to-wear, using leather as the collection's primary material, with some garments infused with the notion of carrying things like a buttery leather jacket with a deep drawstring pouch sewn into the back. They embraced key pillars of the brand including Spanishness and high craft while steering the label to less conceptual, more sportswear-inflected territory. The garments put craftsmanship on bright display, making viewers think "how did they make that?" In a season packed with major house debuts, Hernandez and McCollough are the only designers who have never worked at a global luxury brand, bringing independent voices to the luxury market. ## From Proenza to Paris At Proenza Schouler, the duo won five CFDA awards including Womenswear Designer of the Year three times in 2007, 2011, and 2013. McCollough and Hernandez met at Parsons School of Design, collaborating on their senior thesis which was bought in its entirety by Barneys New York. In January 2025, they announced they would cease designing for Proenza Schouler but remain on the board as minority shareholders, handing creative control to Rachel Scott, founder of Diotima. "We just feel so lucky to be at this specific house," McCollough says. "We're able to really push the boundaries and get super creative, whereas at some houses, you're maybe a little more tied down to very specific aesthetic codes". ## The Amazona Returns The Amazona 180 is a reinvention of the original Loewe icon, named to celebrate Loewe's 180th anniversary next year. The new Amazona 180 revisits one of Loewe's most storied bags through a modern lens. The SS26 campaign makes its print debut in the newest issue of Loewe's quarterly magazine, arriving in stores February 19. The debut collection was photographed by Talia Chetrit. Analysts estimate Loewe sales were over €1 billion in 2024, growing from Anderson's starting point of €230 million in 2014. The American duo now controls creative direction across all categories: womenswear, menswear, leather goods, and accessories for one of fashion's most culturally relevant houses.